What is retention marketing?

What is Retention Marketing?

Retention Marketing is one of the marketing strategies that professionals in this field implement to keep current customers. One of the features that makes this strategy more effective is its focus on returning old customers and reactivating them.

When we think about marketing, we are subconsciously interested in tactics that attract new customers. But marketing is not limited to attracting new customers. Rather, it can be a process to keep current customers and satisfy them. Return marketing or retention marketing focuses exactly on such principle.

The right marketing has its own cycle! At the beginning of this cycle, you show your features and your business and attract customers. In the middle of this cycle, you educate your customers and draw their attention to your products and finally convert them into buyers.

But in the end of the cycle, you have two ways! Don't worry about the cycle and let the customer leave after one purchase; Or use return marketing and keep the customer in the loop.

Objectives of Retention Marketing

As you can see, return marketing is not about increasing the number of customers, but about:

• Increasing the percentage of customer repurchase and returning him to the purchase cycle.

• Lowered the percentage of loss of active customers.

• Controlling the purchase amount of customers and keeping them in the purchase process.

A simple example of return marketing would be that a paid game rewards a user who hasn't logged in for a few days and encourages him to come back to the game and eventually buy more.

Also, by attracting more users, you will help increase site traffic and improve site SEO.

In fact, keeping existing customers has always been more important than attracting new customers. In this article, we will take a close look at retention marketing and examine its methods to increase business profits.

Why is retargeting a smart strategy?

For new and growing brands, the smartest thing to do is to make marketing choices that attract more customers. But when a brand succeeds in attracting customers, it should change its marketing strategy and focus more on return marketing.

In fact, without return marketing, all the strategies used to attract customers will gradually lose their effectiveness. Because any brand can attract customers very well and quickly and then lose them very easily! Don't forget that selling your products to regular customers is much easier than selling products to new customers.

Return marketing implementation methods and strategies

Now that we are familiar with the concept of return marketing, it is time to learn some methods or strategies to implement it. The following methods are for creating a friendly relationship and keeping the customer in the marketing and buying cycle.

1.  Launch different campaigns

If you have a campaign in mind that has a charitable purpose, share it with your customers; Maybe you have common goals! If you want people to have a healthier life, working children to study or provide a home for the homeless; Launch one or more campaigns. Participating in such campaigns allows you to gain more trust among customers.

2.  Use daily discounts and coupons

Daily discounts will entice more customers to visit your site and check out the products. In fact, using this method shows your customer that wherever he sees any product, he can find it at a better price on your site. Another advantage of using this method is speeding up purchases; Because your customers think that this product will be discounted until the end of the night.

3.  Make customers feel special

All people like to feel special! You can use this feature for retargeting marketing. Start a club for your special and loyal customers to make your customers feel special. Remember to strike a balance between serving your existing and new customers.

4.  Email marketing; Old but effective

Email marketing is still one of the best marketing strategies for building relationships with customers. As a rule, your customers receive a lot of emails every day and ignore many of them. But an email from the brand they bought from makes them feel like you remember your customers and value them.

The importance of Retention Marketing

As we said, lead acquisition marketing techniques, while an important part of the job, are only the beginning of your marketing cycle. What you should focus on after acquiring a customer is return marketing.

This marketing technique will help you attract the satisfaction of your current customers and build a friendly and trusting relationship with them. A relationship that ultimately leads to more purchases from these customers and more profit for you.

A significant point that should be taken into consideration in the discussion of return marketing, as well as in the discussion of other marketing strategies, is the use of data. Any strategy without information and data is doomed to failure.

Now that you are familiar with the marketing cycle in this article; Do not forget to record the information of each step so that you can use them to your advantage in the next steps.