What is Viral Marketing?

Definition of Viral Marketing

Viral marketing is a type of marketing in which social network users publish your content on their personal pages, causing your content to be shared a lot.

In this way, they make your content to be viewed by many people all over the world within minutes and sometimes seconds.

Viral Marketing is a type of marketing in which social network users play an important role.

Every day, we hear about viral marketing through videos and content that spread on the internet at the speed of light. But what exactly is viral marketing? Does a product achieve great success using this type of advertising by sheer chance?

Most of the time, a viral content has a proper strategy behind it. Of course, part of it is completely random and accidental, but a large part is due to the creativity and preparation of its designers. For this reason, today, I am going to talk about this marketing method that has become very popular.

Why should we use viral marketing?

Viral marketing, just like a virus, can quickly spread the benefits and potential sales of your product and brand. In other words, viral marketing is quickly transmitted from person to person and spreads like a virus. The most important idea behind this marketing method is to choose an audience that can quickly share their product or brand.

It is quite natural that due to the speed and ease of sharing social networks, these networks are the main platform for this type of marketing. For example, we can mention the publication of thousands of interesting and attractive videos on YouTube, which introduce a product or service to many people with great speed. In addition, it is quickly shared through social networks such as Facebook and Twitter and other social channels.

You can help your videos go viral by using the Keyupseo Instagram view increase tool.

The main reason for using viral marketing is the speed and ease of its spread. But still, viral marketing is like a double-edged sword that has both positive and negative sides. On the other hand, the campaigns formed in social networks are completely at the disposal of the users, and there is a risk that your message will be out of your control and many times it will be misinterpreted by the users. But on the other hand, a successful campaign can have miraculous consequences for your brand.

How does a viral marketing campaign work?

A viral marketing campaign is very simple to set up: just produce a video or any type of content that is attractive to your target audience and users and post it on the Internet. Now, wait for it to be shared to your users. Then you will see that your content is being shared like crazy on social networks.

Sometimes the viral spread of a content can happen completely by accident. In these cases, usually a video posted on the Internet suddenly becomes popular for Internet users, which causes it to spread Virally on social networks and the Internet. Of course, as we all know, the probability of such an event happening is very small.

In order to be able to spread your content Virally among users, you need to perform several important activities.

Important activities in viral marketing

• Research (the most important part for your content to be seen and interesting is to do research)
• Creativity (valuable works are shared by users, because they deserve it)
• Quality (think about the quality of the content you want to make popular with consumers)
• Use popular and popular topics in social networks
• Publishing content (publish your attractive content to be seen and so-called viral marketing)
• Be confident in your content and let your audience interact with it
• Get help from friends and acquaintances to share more of your content
• Answer well the questions and ambiguities (even criticisms) that arise

Regarding the strategy of publishing videos made by brands, we usually focus on two types: in the first or obvious type, it is when your brand name is well displayed and focused on it from the very beginning of the advertising content. . In the second or hidden type, usually the brand name is shown after the video is shown and at the end of it.

If you are using a stealth marketing technique, the most important thing is to be absolutely careful that your users do not feel cheated or duped. Because in this case, the viral marketing campaign can be used against you. It doesn't matter what strategy or strategies you choose, the important thing is that your messages are not among the empty or spam messages that are discarded when the content is shared. Also, instead of using the "repetition" trick, i.e. repeating a message repeatedly, it is better to find the right time and place to launch a virus.

What are the advantages of viral marketing?

1.  The low cost of viral marketing

 In viral marketing campaigns, most of the marketing is done by your users, thus saving a lot of money on advertising and spreading a promotional message. In fact, you do not need to buy a media space such as television, publications and press to promote your brand.

2.  High capacity of viral marketing in international distribution

 Your produced content that is placed on the Internet has the ability to attract international attention and all users around the world can view your content. So you can expand your activity abroad without any cost. For this reason, a small and start-up company or even an individual can easily find audiences or customers on the other side of the borders.

3.  Viral marketing is not annoying and aggressive

 Since in viral marketing, it is the audience themselves who decide to share a content, so unlike traditional advertising that is one-sided and unwanted, it doesn't annoy the audience. This feature leads to better user interaction with the brand and is superior to traditional advertising in many ways.

4.  Significant contribution of viral marketing to building a brand

If we are creative in creating content, we can be incredibly popular among social network users, and this will cause our content to be published and shared more. A good content can change users' decision to publish that content in our favor. It's clear that viral marketing is a powerful tool for building awareness and branding.

Examples of viral marketing

To finish this discussion, in this section, we mention our favorite examples and examples that have inspired us in viral marketing, and we hope you enjoy them too.

iPhone X viral release

Apple has been able to maintain the viral appeal of iPhone X by using this method. Apple made good use of viral marketing by launching the "Selfie on iPhone X" campaign. The secret to this viral marketing example (seen by millions of people online and offline) is simple: a great product that made people die-hard fans of the brand. All people love themselves. If they are able to spread this love digitally and online, victory is guaranteed.

iPhone X has released a selfie video of iPhone X before releasing the content of its masterpiece through various media. For example, one user on YouTube wrote: This is the most beautiful thing I have ever seen. The video helped Apple spread quickly through viral marketing, and on the other hand, it allowed Apple to improve key features of its product, such as camera resolution and lighting.

Viral Status: Fidget Spinner

Spinner has emerged as a truly viral product by targeting a common problem in the digital age known as attention deficit disorder. With the help of spinners and rotating them, you can increase your concentration. These products first spread Virally through elementary school children and then through adults. Little by little, we saw fidget snippets in social networks, melodies and music. Sniper was then seen buying without thinking in local supermarkets. This miraculous result of viral marketing was created by providing a solution to a viral problem in a world full of temptation.