Image extensions in Google Ads


Everything about image extensions

Everything about image extensions

image extensions are provided in Google Ads to display images next to advertising results to further align with organic results.

Of course, sometimes when you search on Google, you see images next to the results. This work is for users to interact better with sites and results when searching for a keyword, and it increases SEO traffic for sites.

Google has provided this extension for its ad campaigns to make the paid results look similar to the organic results.

In this article about Google Ads from the KeyUpSeo blog, we have explained everything about image extensions.

What are image extensions in Google Ads?

Image extensions is one of the Google Ads extensions that allows advertisers to add relevant images to their text ads.

Image extensions can increase the power of text ads and improve the performance of advertisers by displaying attractive images of products or services.

Image extensions can help improve the quality score of Google search ads by increasing the click rate of ads.

What are image extensions in Google Ads?

How do you work with image extensions in Google Ads?

When the ad extension appears on the Google search results page, potential customers will see the image you added in addition to your ad headlines, ad description, and URL.

What to do to use image extensions?

To use image extensions, make sure that:

  • Your account and ads follow Google Ads rules.
  • Your ads should not be in sensitive areas such as sexual content, alcohol, and gambling.
  • More than 90 days have passed since you created your Google Ads account.

Important points about image extensions

  • To better present your products and services, you can upload up to 20 high-quality, diverse images that are relevant to your keywords.
  • The format of the images must be PNG, JPG, or non-moving GIF.
  • You must have a square image with a minimum size of 300 x 300. You can also add images with a 1.91 x 1 aspect ratio, with a minimum size of 600 x 314.
  • The maximum size of each image can be 5 MB (5120 KB).
  • Place your important content in the center of the image.
  • By creating image extensions, you confirm that you own all legal rights to the image and are allowed to share the image with Google to use on your behalf for advertising or other commercial purposes.

What type of image can we use in image extensions?

  • The image should not be animated.
  • You should not use images with photoshopped backgrounds that are not part of the original image.
  • The logo should not be added to the image. Of course, it is acceptable to use images with the logo as part of it, such as a photo of a car with a logo or a photo of a credit card with a logo.
  • There should not be any text on the photo.
  • The use of collage images, i.e. an image created by combining several images, is not allowed.
  • It is not acceptable to use images that are similar to other images used in the same ad or images that are slightly different.

The cost of clicking on image extensions

Like other clickable extensions (site link extensions - contact extensions - send message extensions - lead form extensions - application extensions), clicking on image extensions is considered the same as clicking on the ad title, and its cost is determined based on the cost of the click. Is.

The best methods for creating effective image extensions

It is possible to create image extensions at the campaign level and Ad groups level. When creating image extensions in your Google Ads account, consider the structure of your account. Adding image extensions at the level of Ad groups helps to create more targeting. Creating advertising extensions at the campaign level accelerates the launch of the campaign.

It is recommended to add at least 3 unique and relevant images at the level of Ad groups or your campaign. It is also better to use an image with a ratio of 1.91x1 in addition to the square image (which is required).

Make sure that the images you add in the image extensions section are related to the landing page of your ad.

Use images with different styles and check the effectiveness of each one in your ads, to get the best image extensions for your ads.

Guide to adding image extensions

To add image extensions to your ad, log in to your Google Ads account and select the search campaign you want to add image extensions to.

Enter the Ads & Extensions menu from the left menu and then the Extensions submenu.

Click on the blue button + (Add Extension) and select Image extension. You can also click the Create button in the Image Extensions section in the list below.

Guide to adding image extensions

To add image extensions, select the campaign or Ad groups you want. In the Extension section, you can:

  • Select Create new and add a new image.
  • Select Use existing and select from previous images.

You can add up to 20 images for each Ad groups or campaign. Finally, after selecting the images you want, click on the Save button.

I hope this article was useful for you, and that you can improve the efficiency of your advertising campaigns with the help of these extensions.


Release date : 3 June, 2024

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Google Ads

Google Ads

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Digital Marketing

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