The Complete Guide to Blogging

Complete and professional blogging training

Blogging is an effective way to improve SEO and attract new users, and in this article, we have brought a complete guide to blogging

As it became easier to publish content on the web, blogs also grew more than before, and their impact on the development of SEO has become greater than ever.

People who have little or no technical experience can start their work in blogging and create a good blog with the help of different platforms. Customers are also reading blogs at a higher rate than ever before. It would be a bit difficult to say how the blogs are distributed and how much.

Increasing site visits through blog content has a direct impact on website SEO and increases the visit rate and time spent on the site.

In this article, we are going to teach you complete and professional blogging training so that you can use it to advance your goals.

Statistics related to blogging

• It is estimated that there are 32 million bloggers in the United States alone.
• In a survey, it was found that almost 87% of bloggers have been active in the field of blogging in the last two years.
• 66% of bloggers reported having more than one blog.
• 42% of businesses blog at least once a month.
• Nearly two-thirds of influencers make money from blogging.

How do people use blogs?

Every blog has its own set of goals. Some of them are run by individuals and some are owned by companies. Among them, some blogs have mixed features. While one can find blogs that cover almost any topic, there are overarching topics that fall into the following categories:

Corporate

These blogs are written by companies and for customers or shareholders. Such blogs are often placed on the company's main site or its subdomain/subdirectory. There is good evidence that subdirectories are better than subdomains in such situations.

Topics covered in these blogs range from news and announcements to product launch information and even social relations efforts.

Personal/memories

Bloggers who publish their content online may like to expand this type of content to other types of blogs. Of course, their main function is to share their experiences and lives, and they generally target their friends and family members.

Hobby or interest

These blogs focus on one topic. This topic can be specialized in nature, such as blogs related to technology, which are often placed in this section, or they can be completely personal, which include things such as fashion, fashion, beauty, and sports.

Specialized and professional subjects

These people are trying to earn money with the help of blogging. They may base their income on advertising or even sales, or use their methods to generate income. The key is that such blogs generate income.

Social content

This classification often resembles what is called ultra-local news. These blogs can cover news related to social issues.

Strategies and tactics for blogging success

There are many things you need to do to successfully blog.

Depending on the goal you are looking for, this can include several people, such as marketers and product managers. A blog allows you to show your company's culture and personality, and at the same time introduce the products that you provide to people.

Authority

Your blog should help develop authority through content and add value to the existing industry. How you set up your blog can have a huge impact on authority in some areas of work. A self-hosted blog is the best way to achieve success. This blog is an extension of your site and should be treated professionally.

Content

Depending on the industry and the amount of content you want to publish, content creation can be a challenging task. The key is to be creative and think like your users.

What kind of content do users like to see? What kind of content will help them effectively use the products you offer? Can this information make their lives easier? What kind of content can entertain them? You can find the answers to all these questions by looking at the search console and site analytics.

Usually in Google Analytics, in the keywords searched by people, the phrase "not provided" is seen, but there are sources of valuable information about your users that you can use.

If you use Google Ads, you can access some data related to keywords. You can look for competitors' sites, social conversations, questions and answers on the site, requests in the customer service department, and any kind of feedback channel you have.

Buy google traffic with keywords for blog content helps a lot to grow the page and improve its SEO, as a result, it will increase customers for your products and services.

Another idea in this field is to create conversations with colleagues and even customers themselves. With these conversations, you can promote a group effort. Creating a content calendar will be very helpful for organizing ideas. This will help you avoid losing ideas and keep track of them.

Timing

Timing isn't everything, but it's certainly an important part of our puzzle. These days, timing has become very important. We get a huge amount of information daily through social media.

The right timing depends on your audience. Ideally, you should find a time and day when your community is more available than other times and share the content available during these times. This is when people are active, but not so busy that they lose sight of your content. Try to experience different times of the day so that you can find the time that is optimal for you. You should also look at industry events, news, and other big events that might affect people's attention and your community's interest.

Writing style

Blogs allow you to set yourself apart from the rest of the site and help you develop your brand voice. Use this opportunity to your advantage and don't be afraid to show the whole world who you are.

At the same time, make sure your choices are intentional. Before you try to use your voice, see how it will sound. Needless to say, individual writers or even individual posts may have a different tone, but they should follow the brand voice. While this may seem limiting, it makes content creation easier because you know your brand persona better.

Repetition

The only thing worse than not having a blog is to start blogging and stop your efforts halfway through.

For blog visitors, there is nothing worse than having existing posts from months ago. This makes the visitor have no reason to subscribe or participate in blog discussions.

You don't need to blog every day or prepare content for it every week. It is better to find an accessible approach, set expectations with your audience, and stick to it. You may want to publish a monthly article specific to your industry. That's a good idea, but let your audience know what to expect in advance.

Interaction

As we mentioned earlier, interaction is exactly where miracles happen. When your audience starts commenting on your posts and starting conversations, the content takes on new life.

Interaction is where communities begin to form. The key is to know how to strike a balance. Comments are usually a good place for spammers. These people search all over the web to spam their links on sites.

Depending on your goals, you can control the comments on your blog. Some people have an adoption process, but as the blog becomes more popular, this strategy becomes very difficult.

Some blogs also try to create site-specific logins and profiles for users. But this method can also reduce the interaction of people because the process of creating it will take time. All these things depend on you and your workflow.

It usually takes a lot of time to respond to comments and interact with the audience on the blog. The basic principles we mentioned on social networks also apply to blogs. Respect people, be honest and personable. Create a reader rights set for your blog. This document should highlight the standards of interaction in communities. For example, it should include behavioral expectations for community members and employees. This document not only helps you to be honest, but also instills a sense of truth and fairness in the audience.

Of course, be careful that it is important to place SEO content next to all these things, and for better placement in Google's results, the content of How to SEO blog content? Read the.

An example of successful blogs

Successful blogs are known as valuable and reliable sources of information, and by providing valuable content regularly, they have been able to gain the trust and admiration of readers. However, valuable content can take different forms for different people. Let us examine some successful examples in this field.

KeyUpSeo site blog

KeyUpSeo's blog publishes educational content in various categories and allows Internet users, online businesses, and SEO to better familiarize themselves with related concepts.

MOZ website blog

This blog started in 2004 as a place for the thoughts, challenges, and discoveries of Rand Fishkin. This blog has expanded its scope as the company has grown and expanded.

The MOZ blog is currently the place for thought leaders in the field of inbound marketing, averaging one million page views per month. Each of the posts published in this blog receives more than 100 comments.

With the authors' focus on educational content, this blog has become a great place for people looking to learn more about inbound marketing.

Recommended tools for blogging

• WordPress: One of the most popular blogging platforms is WordPress. As you know, WordPress is a free and open-source tool that can be great for creating a blog. This platform is easy to use and has good flexibility. This is usually a default option for both beginner and professional bloggers. An entire industry has developed around the creation and sale of custom themes for WordPress, and this has led to the creation of personalized and custom themes for it. WordPress can also be used on existing sites.
• Blogger: This option is also one of the blogging platforms created by Google. In theory, this tool is very similar to WordPress, but it does not have the features and flexibility of WordPress. Usually, this platform is more suitable for personal blogs.
• Comment plugins: Most blogging platforms have built-in commenting capabilities, but most people look for different tools. Some of the most popular tools in this area include Disqus 0 and IntenseDebate.
• Linkstant: You can follow the conversations by checking the links that people give you. Usually, people read the blog and then start conversations on their site. These people usually link to the main site (i.e. your blog). By participating in the conversations that are generated on the new site, you can get a good flow of traffic and engagement. This tool sends alerts via email whenever someone links to your site. This makes you discover the available opportunities and use them well.
• Google Analytics: Measurement is very important to track the success of business goals. Google Analytics is a free tool that can provide insight into user behavior, traffic, and social behavior on a website. Your Google Analytics account can provide valuable data about your customers, what they're looking for, and how to interact with them.
• Google Alerts: Another free Google tool is Google Alerts. This option helps you monitor your reputation across the web. You can use this free tool to send alerts via email. You can also customize this tool for yourself, your business, or even your competitors. When you create a post, it is better to set Google Alerts for the title of that post. This will help you identify the conversations you want to participate in. Also, this option is a good tool for content protection and can notify you when content is stolen or copied.