The impact of guest posts on website SEO

What is a guest post, and how does it affect the site's SEO?

The content that you write for your business and publish on another site is called a guest post.

External linking is very effective for website SEO, and in this article we will examine the impact of guest posts on the website SEO.

A guest post is a good opportunity to transfer experience and share it with others, as well as an opportunity to increase website traffic for both parties. In addition, writing a guest post is a great way to make the author a well-known figure in his field and strengthen his connection with other professionals in his field.

Since guest posting should be like a two-way street, there are a few things one should consider when entering this field to be successful. Also, guest post will make your audience more familiar with you by writing new and interesting articles.

Sometimes websites bore their audience by writing repetitive and monotonous content, so using a guest writer can reconcile the audience with the website again.

Join KeyUpSeo as we explore the different aspects of guest posting and its impact on the website SEO.

Where to start writing a guest post?

First, you need to define your purpose of writing a guest post. Most likely, your goal of writing a guest post is one of the following:

• Introducing your site to new audiences
• Consolidating your position as an "intellectual leader" in your field of activity
• Strengthening communication with other professionals in their field of activity
• Strengthen your website's SEO by building backlinks
• Etc

Before you get started, make sure you understand your purpose for writing a guest post. This will help you find your niche in blogging. It also gives you great ideas for inviting other bloggers to write guest posts on your site.

You may be wondering where you should write a guest post? You need to find websites that are in your field of business, and you need to be careful that these websites are usually not your competition!

Many of these websites have explained in their content that they are interested in receiving guest posts. Also, you can email these websites and ask them to express their willingness to exchange guest posts. Rest assured that most of these websites will be willing to work with you.

What points should we observe in writing a guest post?

Of course, writing a guest post, like any other job, has tips and tricks that you should learn before writing. In the following, we will try to name some important points that you need for guest blogging.

Learn more about the host's website content

Knowing about the production content of the destination website is very important. Find out about their content type by searching for the keywords you want on the host's website. However, it is better to familiarize yourself with a few other points:

• What users does the host website produce content for, and are their target users beginner, intermediate, or professional users?
• What kind of content do they write? Does their content have general concepts, or is it specialized and educational?
• What is the tone and tone of voice of the articles on the host site?

This information will help you prepare content that will best connect with your host blog readers.

Learn from other guest posts

Your blog may accept guest posting, but the important question is, are guest bloggers doing well? Do your guest posts get lots of comments and shares on social media?

Some sites may accept your guest post, but if this post increases the audience of the host site and does not help you become known and increase traffic back to your website, then your performance will not be considered good.

Meet guest bloggers

Some websites only follow posts by certain authors. But why? Well, to know the answer to this question, it is better to follow a few bloggers on social networks to find out if they are bloggers, freelancers, consultants, or business owners. This is very important when you introduce yourself to a website builder to start creating content.

Become a well-known face on the host site

To increase your chances of being accepted as a guest blogger, you need to build a reputation for yourself through the hosting website.

The best possible way is to create an account on that website and contribute to its comments section for a few weeks. You will also gain more exposure by sharing your website posts on social media. This way, you won't be completely anonymous to the website owners when you submit your request to write a guest post.

Best time to write a guest post

You won't always get a golden opportunity to write a guest post, but there are important ones that can be taken advantage of when the time is right.

• When a site mentions you in one of its posts or social networks.
• When that site includes your business or product in one of its posts.
• When a blog publicly asks for guest posts.
• When that blog publishes another guest post.

Read the recommendations

The last thing you need before contacting a blog owner is to read the tips for writing a guest post. Is the blog owner just asking you for an idea, or is he looking to submit an entire post? What is his desired format for a guest post? Does he ask you to create an account and log in to WordPress?

All these things should be considered before contacting the blog owner to write a guest post.

Pay attention to the number of links in the article

When you write an article as a guest post, you should introduce yourself and your business. That is the purpose of guest blogging. However, you shouldn't link too many of your posts to your website. This not only reduces the quality of the article but also your credibility.

Try not to use more than 3 links in your guest post.

A guest post is a valuable content, not promotional content!

You should know that your blog should educate your readers and not just seek to raise your status as a blogger.

If your topic is relevant to what he offers, we encourage you to write about it on your blog, but you should know that there is a big difference between selling yourself cheaply and offering a solution to problems.

When it comes to writing a guest post, don't assume that you're talking to a new audience, which keeps you from the "educational purpose" of business blogging. The goal here is to introduce you as a famous person in your field of activity, introduce your name to a new audience, and strengthen your relationship with other bloggers.

Important tips for writing quality content

Along with the mentioned requirements for creating valuable content, there are also recommendations for writing quality content:

• Most of the time, the bio section at the end of the post is probably the only place in your post that is going to link to your website, so make sure it is clear and precise.
• Note the presence of an internal link related to the host blog's previous posts in your guest post. They will probably appreciate your search and increase their blog traffic.
• Encourage contacts to comment and communicate with you in the comments. Remember that the more people comment and share your post, the more your content will be seen in SEO searches.
• Share your guest post on social networks such as Facebook, LinkedIn, Instagram, your blog, etc. Buying Instagram likes for posts improves its effect on the target audience. This is a good practice that will generate more traffic for your post and the host blog. This can be a nice way to say thank you for accepting your guest post.
• Use Google's analytics tools to track the amount of traffic generated by your guest post. This action leads to more ideas through the requests of the contacts and shows the best practices to improve your business.

The importance of guest blogging for SEO

A good thing happened when the phenomenon of guest blogging was born. A reputable website invited you to write a guest post, and it was an honor for you. This trend gave rise to an SEO strategy that many websites embraced to increase the quality of their content without having to write it themselves.

In previous years, guest posting became a tactic for webmasters to gain links and traffic. Hence, websites were faced with a flood of spam content produced by fake guest bloggers. Because of this, the value of writing guest posts has decreased. Today, webmasters should be careful about guest posts on their sites. If they use a blogger's content on their site, they should be able to vouch for the quality of the content they produce.

At the height of the guest blogging phenomenon, thousands of low-value content flooded the web. The people who accepted these guest bloggers faced a serious decrease in their credibility due to the production of such yellow content. Therefore, according to many experts, writing guest posts in today's world is obsolete and no one will be willing to accept such a risk. But this way of thinking is wrong. Guest posting is still valid and effective!

Does guest posting hurt your business?

Many people wonder if writing a guest post will hurt their business. Those who produce spam content are only looking for money and links from the host site, which has caused many people in the field of blogging to be against writing guest posts. Since we believe in the importance of educating our audience, we remind you of some points in this regard:

Writing a guest post with just a few backlinks is a great way to increase your website traffic and rank higher in Google searches.

From Google's point of view: "If other people show interest in your website, this is very good. Therefore, when people comment and share your content, your rank in Google's PageRank algorithm increases. As a result, when someone Similar to your content is being searched on Google, your content will be displayed more often.

But PageRank is only an algorithm and cannot tell the difference between valuable content and spam. As a result, the presence of many keywords and links may increase your ranking in Google, but it does not create new traffic for your site and does not make your content recognized as a valuable article.

While writing a guest post can be a potential risk, if you follow the mentioned tips, it is possible to avoid writing a spam post easily.

There are also many reasons to write a guest post, including visibility, brand promotion, sharing, etc. These reasons existed before Google's rules in terms of SEO. Hence, there are still amazing and quality guest bloggers in every field.

For this reason, some website founders still use guest writers to create high-quality content on their web pages by creating an account.

Be careful in creating guest posts!

Just because a website owner isn't aware of the potential dangers of low-quality guest posting doesn't mean they shouldn't be fined. If a spam writer promises you to write new and excellent content to increase website traffic, and you unknowingly fall into his trap, you will still not be immune from harm. Guest bloggers promise you higher rankings, but they question the credibility and value of your site with their spammy links. At this time, you and your website will certainly be fined.

If an unknown person calls you out of the blue and offers to write great content, it's only natural to be suspicious!

Guest posting is never dead, but the way it is viewed has changed. The factor that was once known as a tool to attract the audience, has now become a spam tactic in the SEO world.

This is something that needs to change. If you are using guest posts on your website and your goal is to promote your brand, attract traffic, and be seen, you are on the right track; But as long as you maintain the quality of your content over time.

Google is not looking to kill guest posting or make it illegal, but rather to provide a set of standards that everyone should follow in the first place.

The impact of guest posts and reports on SEO

Writing guest posts and reporting can be very beneficial for your website if done correctly. Guest posts will increase your website traffic and make it more visible. Plus, it's a great way to promote your brand.

Also, when the guest post is among the Google results, Buy Google traffic for the desired page will improve its SEO and Google will give more credit to your site.

Guest posting is by no means obsolete, but using it just to improve your site's SEO is unethical.

Using guest posts is a great way to increase your brand's visibility and traffic.

Webmasters who only invite high-quality authors will not face Google penalties. Therefore, many site owners are confused; But you should know that writing a guest post has a positive side and a negative side and there is no middle ground.

Are you using the phenomenon of guest blogging as part of your online marketing strategy?