The importance of using heading tags


The importance of using heading tags

Titling the text and using heading tags (H1, H2, H3,etc.)

The importance of using heading tags in SEO is great, you must follow the rules of using them when creating a content.

Heading tags, i.e. H1, H2, H3, etc., are for better readability of the content by the user and accurate identification for search engines.

When writing a new article, you can use the title tags H2, H1, etc. to place different titles.

Together, these titles will form a general structure for your article and help the audience to find the parts they want more easily. In addition, search engines can easily determine the topic of your article and direct more users to it.

To improve the SEO of the site's content, you can help to grow the site's position in the main keywords by buying Google traffic from Keyupseo.

Stay with us on the Keyupseo blog to learn the rules of using heading tags.

The difference between H heading tags and meta titles

Well, first of all, let's specify exactly what role each of these two have on the page and where they are displayed. As you noticed, the heading of the page is the title that is displayed in your text and can be seen by the user and the search engine.

In the HTML code of a site, the heading is specified by using h tags, which means the main title <h1>, the secondary title <h2>, etc. In our content, we use the word title as an equivalent for heading.

But the title is the name you have chosen for your page, and it is not displayed to the user inside the text. This title is known as meta title in HTML and is defined by <title> tag.

To be able to see the title of a page, just look at its name in your browser tab. The equivalent that we have considered in our content for this word is the title of the page.

You should also know that the title of the page is the phrase that will be displayed as your main title when the user searches in the Google search engine. Of course, Google no longer only shows the title tag in the results, and the site may be displayed in the Google results with the text heading tags that you wrote.

Why is it important to title the article with H tags?

If you do not have the right titles for your content, it will be difficult for both users and search engines to read it.

Headline tags are not a new feature online, and nothing has changed about them in the last seven or eight years. Therefore, the way to use them correctly has not changed and of course, their importance has not decreased.

Therefore, the order of placement and their clarity is very important for each paragraph.

Creating a logical and suitable structure with heading tags H1, H2, H3

You should use only one H1 tag for each page and use it to specify the main title of the article. For example, the main title of the article you are reading is "The importance of using heading tags". Note that the name of your site should not be placed in this title (except on the main page) and the topic of the page should be specified.

Let's consider an online store. In this store, there are pages that display products according to categories, and there are pages that provide information about a specific product to the audience. You should not introduce the title of the category in the main title of the category page, and put the desired product name on the product page.

After the main title, we go to the H2 tag and use it for the sub-headings of our article. With the help of this tag, you can specify the important parts of your article and thus make your article more readable for your audience and of course Google.

Finally, there are also H3 tags, which are considered as subheadings of H2 titles. Of course, sometimes it is not bad to use the H3 tag instead of the H2 tag. That is, when you think that a part of the article does not provide much important information to the audience, and it is not necessary to emphasize it a lot.

A common mistake in using title tags

What we have a problem with more than anything else is when people use title tags to embellish different parts of their website or to emphasize a topic. For example, a call to action like "call this number" is placed on the website using an H1 or H2 tag to attract more attention.

This is a big design mistake. Instead, you should create a new class for your script. Because H1, H2, etc. tags are recognized by search engines. This topic is even mentioned in Google's own guide for SEO beginners.

Of course, sometimes we see that people decorate an entire paragraph with the H2 or H3 tag, which is very common. This can seriously damage your site's SEO and reduce user input from Google.

The impact of headlines on your website's SEO

Using H4, H5, H6 heading tags

Heading tags are not limited to H1, H2, H3 and we also have H4, H5, H6 tags.

It's good to know that using the H4 tag is a good thing when your text has more than 1000 words, and it adds a new layer to the page structure. Also, this tag can be used for unimportant titles that do not include your keyword.

But those two other tags are not really useful, and you don't need to use them. They may have been used in the early days of the Internet, but now few people use them.

The impact of headlines on your website's SEO

Finally, you're probably asking: What are the benefits of using headlines for my website's SEO?

Evidence shows that this is less effective than it used to be, but headlines still help Google identify main topics in longer content and of course identify your content as readable and authoritative.

There is no doubt that there are better ways to create good SEO, and you don't necessarily need a good content structure for SEO. But this will not take much of your time, it can have a small impact on your SEO and finally and most importantly, it will make it easier for users to read your content.


Release date : 15 June, 2023

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