Everything about Long Tail Keywords

What are Long Tail Keywords?

What are Long Tail Keywords?

The concept of long tail keywords and the reasons for using them is an issue that every website manager should know in order to use it optimally.

We have explained everything related to Long Tail keywords and how to SEO the site with the help of these words in this article

Long tail keywords are an incredibly powerful way to drive more traffic to websites. Many articles refer to the characteristics of these words and their superiority to short keywords or Head.

Features such as easier ranking, getting more clicks and high conversion rates of users, which of course we don't expect you to believe all of these at once!

Of course, we must say that before you need to use long tail keywords as part of your content strategy, you will surely face the following question.

If you want to increase website traffic, follow this article until the end. By purchasing Website Traffic from the Keyupseo system, you can also give more power to website SEO.

What is Long Tail SEO?

SEO Long Tail Keywords To better understand it, we need a deeper understanding of different keyword strategies.

Searching for keywords, we find that most SEO experts and content producers focus on three aspects of a keyword.

  • Search rate: It is the average search of a keyword in a certain period of time by internet users. Potentially, the higher the search volume for a keyword, the more visitors you can drive to your website through it.
  • Level of competition: To understand this issue, you must answer this question. How hard or easy is it to win a competition with other websites to rank first in search results for a given keyword?
  • Relevance: The more relevant a keyword is to a product, service, or website topic, the easier it is for those who found your website through a search for that keyword to convert into customers.

The difference between SEO in the past and now

In the past, SEO experts focused on those keywords that had a high search volume. In those days, there was not much competition between websites and as a result, it was relatively easy to be among the first page of Google for any keyword.

Also, the thematic connection of keywords with the website to attract more traffic was not considered. For example, when you were among the top ten ranks of a keyword with an average of 100,000 searches per month, and your website's click-through rate was only 3% for that keyword, you would attract an average of 3,000 visitors per month.

If you were in the top 3 ranks with a CTR of about 30%, you had 30,000 visitors per month for just one keyword, and among them the selected keywords were no matter how irrelevant, you would still send a number of visitors to the website client. you would convert

However, things have changed since then. According to the available statistics, the number of internet websites has now exceeded one billion; That means one website for every 7 people!

Changes in Google's algorithms for keywords

Along with the growth of the number of websites, the second event that revolutionized the Internet world; The evolution of Google search engine algorithms.

In the late 1990s, you could climb to the first page of Google search results by buying a bunch of relevant and irrelevant links. At that time, weird, irrelevant, and poor quality results were the constant of Internet users' searches. But nowadays, instead of making the website rank first, these links cause irreparable damage to it.

These issues caused the strategies and techniques used in SEO to change completely.

Today, small and medium-sized businesses are rarely able to rank their website in the top 10 of search engine results for highly competitive keywords; where the giants of industry and trade have settled for years.

As a result, website SEO focused more on the other two aspects of keywords, relevance and competition, and this is where Long Tail keywords were born.

Long Tail SEO is a technique that targets long tail keywords (that is, keyword phrases consisting of three or more words). Phrases in which there is less competition and it seems easier to get a good rank for them.

It is clear that these phrases are less searched for by users compared to Head Keywords that consist of one or two words.

However, the attractive thing about long tail keywords is that, despite their low search volume, they have a very high conversion rate.

What is Long Tail SEO?

Getting to know the concept of Long Tail

This concept was first introduced in 2003 in an article by Clay Shirky and later by Chris Anderson as a new method in marketing. In the concept of Long Tail, marketing is focused on millions of Niche Marketing instead of focusing on Hit-Focused products and productions.

To put it simply, before the advent of the Internet, a store's biggest profit was from the high sales of a few of its popular products, but now there are millions of products on the market, each bought by a small number of customers, which add up to a very large profit. It is noteworthy.

The first time professionals used this theory to optimize their websites, they realized that there are a small number of short keywords that attract high traffic on a monthly basis.

While there are millions and maybe billions of long-tail keywords that, although they have less monthly traffic, the sum of searches for several of them exceeds the amount of searches for a single main keyword.

So that according to estimates, long keywords include more than 70% of user search traffic.

On the other hand, if in the physical market we face limitations such as the expiration date of products and the supply of newer samples, we face these problems less in the Internet world.

High ranking potential of long tail keywords

As a content creation expert, I have to admit that in the beginning of my career, I often used short keywords such as car, Mercedes-Benz or Samsung phone, and despite following all the principles of SEO, I complained about the low number of visits to my content on websites.

In contrast, when I used long-tail keywords like car fuel economy, I was surprised to see my posts almost double in traffic.

The reality of competition in internet marketing is as simple as that. It's much easier to rank high for multi-word phrases that refer to specific, lesser-known topics than it is to compete for short, highly searched phrases.

For example, imagine you have a company that imports Samsung mobile phones. If it was a few years ago, you could easily get one of the top 10 ranks of this phrase with the keyword "Samsung phone price", but today, by searching for this phrase in Google, you will come across many pages and competitors, each of which is more or less the desired phrase. You are related.

Features of Long Tail Keyword

Basically, special phrases consisting of 3 or more words that refer to specific and precise concepts.

One of the most important features of it is the competition for Google's top positions in them, and in every business there are many long keywords that big companies don't pay attention to.

Also, due to dealing with specialized topics, long keywords are more important in converting visitors to customers and increasing conversion rates.

Remember that long-tail keywords usually get less traffic. In general, you need to use a lot of these words to attract significant traffic.

Main keyword features

General phrases consisting of 1 or 2 words that cover a wide field, for example, car, mobile, cell phone, but there are only a few main keywords in each business, which makes it difficult to compete in them.

Each of the short keywords can drive more than 1000 visitors to a website every month and this is beneficial in terms of traffic increase for the site but short keywords usually inject a lot of irrelevant traffic to the website due to their general implications.

Why should we use long tail keywords?

The first reason is to better introduce your products and content to search engines and social networks. When you choose the phrase "sneakers" as a keyword, you put yourself in a very large category, whether you want it or not, and you inevitably have to compete with similar companies.

This is despite the fact that your product is a completely specialized product and related to a specific branch of sports, and for example, it should not be entered into a competition with soccer shoes; But if you use the term Nike men's basketball shoes, you have clearly introduced your product to search engines and eliminated many companies from the competition.

But this is only one side of the story, on the other side there is the performance of customers when buying a product online. When you really want to buy a specific pair of sneakers and you know its name and model, do you just write the word sneakers or do you use a specific model of the brand you want?

It is not clear whether a person searching for the short terms shoes or sneakers intends to buy a product or is simply looking for information about sneakers, but a person who uses more specific terms has a more definite decision to buy a product or understand a certain topic. As a result, the first links related to their search have a higher chance of selling.

Today, many famous brands in the world also use long keywords to attract more traffic. These words have a high conversion rate despite being less searched. For example, Amazon owes about 57% of its annual sales to long-tail keywords.

Using long tail keywords to improve site ranking

If you want to be in the top 10 results for the keyword Samsung phone price, you have to compete with powerful brands and sites, some of which are owned by large companies.

You can hire an SEO expert, spend a lot of resources, and finally, after a few months of patience and investment, you can't be in the top ten.

  Our advice to you is this: instead of throwing yourself into the water and getting nowhere, achieve your desired profit and results with a lower cost in a more effortless competition.

Get better results by adding your city or other keywords and creating a Long Tail keyword.

The impact of Long Tail keywords on business

The impact of Long Tail keywords on business

Using Long Tail keywords has a direct impact due to their high conversion rate and increased site traffic. In fact, if the ultimate goal of your business is to sell a product or service, naturally, the conversion rate should be more important to you than any characteristic in website SEO.

Regardless of whether your website traffic is normal or not; Keywords that lead to the purchase of a product are more important than phrases that only attract visitors.

To better understand this issue, let's give a clear example. Imagine that you have an online shoe store. In this case, you will encounter three types of keywords:

1. Shoes (main and short keywords)

2. Sports shoes (moderate keyword)

3. Nike men's basketball shoes (long keywords)

Importance of Long Tail Keywords

Finally, we have to conclude that if you have a new website, it is difficult for you to find a place among the giants of the Internet world with short and highly competitive keywords.

Sometimes you spend months, carefully check the performance of Google's algorithms, follow all the principles of SEO and use search keywords, and in the end you don't get anywhere better than the second or third pages of the search results. Of course, there are exceptions, but most of the time the results are the same.

If you have an old and established website that has a good position in most of the relevant search results, you should not neglect long keywords. Because your competitors are growing using them.

We have this suggestion for you to use a combination of long and short keywords, so that you can attract a lot of visitors with short keywords and increase the sales of your products with the use of long keywords.

I hope that reading this article from Keyupseo blog has been able to familiarize you with the concept of long tail keywords and the reasons for using them.

Release date : 18 May, 2023




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