Guide to Using Permission Marketing
We have had different marketing methods from the past to the present, and each one has had a different impact on businesses depending on how it is done.
Sometimes marketers are content with using old and unscientific advertising methods and do not make much effort to use current knowledge in this field.
Permission marketing is an example of modern marketing that increases the impact of advertising by obtaining permission from the customer.
This fascinating marketing method was first proposed by a marketer named Seth Godin and was called permission marketing. Godin, in contrast to this method, recommended another marketing style called interruption marketing, which we will discuss below.
Stay with KeyUpSeo to learn more about these marketing methods.
I also suggest reading the article Differences between Marketing and Sales.
What is permission marketing?
Most of the time, digital advertising in the world is done on a permission basis. This means that the audience must allow you to target them with your marketing.
It is the internet users themselves who choose to follow you on social media, receive your emails, or visit your website. They are the ones who decide to interact with you and see your ads.
Now the question is, why should they want this? The answer is simple, you are providing them with good content. So in this way, if you want to have a large audience, you need to provide interesting or useful information to users. Otherwise, they will ignore you.
What is interruption marketing?
This type of marketing is the same as traditional marketing, and you pay money for the media to take a break from their work and show your ad to the audience.
For example, consider a television commercial. In the middle of a program that the audience is watching, there is a break, and they are forced to watch your ad. But what is the problem with this type of marketing? Although this ad can be effective in introducing your brand to customers, in the end, your ad is shown to them against their will and this can hurt them.
How to do permission marketing
As it is clear, the correct use of the permission marketing system can play a very effective role in making your ads more effective. But to change your system towards this type of marketing, you need to take three important steps.
Change your mindset
Don't focus so much on sales; instead, think about how you can provide more value to customers.
Change your message
Your message doesn't have to be in the form of an ad. Your message should be something people want to read, of course, while also helping your business grow and provide them with the service or product they want.
Evaluate all your channels
The influential thing is clear. You need to strike a good balance between engaging content and sales impact in your advertising. This is true for both types of marketing.
A simple and practical marketing trick
There is a simple strategy for more successful marketing. Instead of focusing on what you want to tell your audience, think about what will be valuable, useful, and of course impactful for them.
This way, they will be drawn to your advertising, and you can gain their trust. For successful marketing, it is necessary to show them your quality and not make empty claims. If I want you to think I am smart, I need to write smart. If I want you to think my brand has excellent customer service, I need to be active on several social networks. So, if you want people to like you, do what people like.
Release date : 19 February, 2025
