Optimizing Image Size on Social Media


Guide to optimizing image size on social networks

Guide to optimizing image size on social networks

These days, using social media has become an inseparable part of our lives. This inseparability is not only in our personal lives but has also penetrated the world of business and marketing, so much so that many brands are also active in marketing their products on social networks.

To optimize your brand's social network page, you need to be familiar with the methods and how to optimize image sizes on social media.

Social media can be a good platform to attract target users. Traffic from social networks is also useful for improving website SEO, as is increasing and buy organic traffic. As a result, by optimizing your brand pages on the desired social networks and increasing traffic with social media sources, you can grow your website and business. In this article from the KeyUpSeo blog, we have provided a complete tutorial on optimizing image size on social media.

The Importance of Optimizing Image Sizes on Social Media

The appearance of posts shared on social networks is a major factor in attracting an audience, especially if you plan to do social media marketing, which becomes even more important.

If you are active on social media, you have probably noticed that when you share an image on two different social platforms, the dimensions, and size of the image on one of the two networks are mixed up, and the result is not what you expected.

This problem is because these platforms use standard dimensions for displaying images.

If you want your profile page to look professional, your profile picture and the images you share must have the appropriate dimensions. It is interesting to know that different social networks have different standards for the size of their images.

Now we are going to examine the size of images on popular social networks. By reading this guide, you will be able to optimize your images for different social networks.

Optimizing Images on X (Twitter)

To have an optimal page for X, you must be able to optimize your page images.

Image Dimensions on Twitter

  • Cover Image Size: The appropriate image size for a Twitter cover is 1500 pixels by 500 pixels.
  • Profile Image Size: The appropriate image size for a Twitter profile is 400 pixels by 400 pixels.
  • Size of Images to be shared: The appropriate image size for the photos you want to publish should be 506 pixels by 253 pixels.
  • Image Size in Shared Links: The size of the image that appears in the links is 800 pixels by 320 pixels.

Sharing Profile and Cover Photos on the X Platform

The photos you consider for the cover on the X platform should be of very high quality because their size is very large. You can use PNG, GIF, or JPG formats and your image size should be a maximum of 5 MB. Also, your profile picture will be displayed on the homepage and in the section where people recommend you to follow. So choose a suitable photo for this section.

Sharing Images on Social Media X

Twitter used to crop shared images to 506 pixels by 253 pixels. However, it no longer does this if your image has a 2:1 aspect ratio. To ensure proper display, make sure your image is at least 440 pixels by 220 pixels.

Sharing a Link on Twitter

When you share a link on Twitter, X extracts information such as the title, image, and description. The image used in the link will be displayed on X, so use images that are 1024 pixels by 512 pixels (a 2:1 ratio).

Image Size Optimization on Social networks

How to Optimize Images for Facebook

On Facebook, images displayed can be divided into 3 categories, each of which is explained separately in full detail below.

Image Dimensions on Facebook

  • Cover Image Size: The ideal image size for a Facebook cover is 828 pixels by 315 pixels.
  • Profile image size: The ideal image size for a Facebook profile is 180 pixels by 180 pixels.
  • Shared image size: The ideal image size for photos you want to publish should be 1200 pixels by 900 pixels.
  • Image size in shared links: The image size that appears in links is 1200 pixels by 628 pixels.

Sharing a photo on Facebook

All images shared on Facebook are resized to a 470-pixel square. Photos that are smaller than this size will be reduced in quality due to stretching, and photos that are larger than this size will not show details well and will be illegible if they contain text.

Landscape photos (i.e., photos taken wide and horizontally) will be displayed with a white frame if they have dimensions smaller than this value. Vertical photos are also resized to 394 pixels high. If the height is less than this, a white frame will be displayed around them.

Sharing a link on Facebook

Photos that are displayed on Facebook through links are 470 pixels by 246 pixels. Facebook uses the og:image tag to select one of the photos in the link and when you share the link, it will consider that photo as your link.

You can use this tag for any photo you like to display that photo through the link. Remember that if the image is larger than the stated dimensions, it will not be reduced in size but will be cropped and will not look nice. If your photos do not have the og:image tag, Facebook will display a thumbnail with square dimensions of 158 pixels by default.

YouTube Image Optimization Tutorial

YouTube is the world's largest video-sharing platform, and to receive targeted traffic from this social media, you must operate on it systematically. One way to improve YouTube statistics is to buy Subscribe for YouTube, which we offer at KeyUpSeo. With a professional and attractive channel, you can better attract the target user.

In this article, we want to teach you the most optimal image mode for your YouTube channel.

Image dimensions on YouTube

  • Channel cover image size: The size of the cover image on YouTube varies on different platforms.
  • Channel icon image size: The appropriate image size for the YouTube channel icon is 800 pixels by 800 pixels.
  • Video thumbnail size: The size of video thumbnails is 1280 pixels by 720 pixels.

YouTube Channel Art image size

These images are displayed on YouTube with dimensions of at least 2048 pixels by 1152 pixels, and any image that is smaller than these dimensions will not be displayed. The maximum image size should also be 4 MB. If you want to use a logo or text image, keep in mind that these images will display differently on different devices.

Image dimensions on Tumblr YouTube Video

  • Profile image size: The ideal image size for a Tumblr profile is 128 pixels by 128 pixels.
  • Shared image size: The ideal image size for photos you want to publish should be 500 pixels by 750 pixels. The maximum size for shared images on Tumblr is 1280 pixels by 1920 pixels.

YouTube Image Optimization Tutorial

Optimizing images on Pinterest

Pinterest is a social media platform that relies on images, so you need to know the dimensions of images on Pinterest.

Image dimensions on Pinterest

  • Cover image size: The ideal image size for a Pinterest cover is 214 pixels by 100 pixels.
  • Profile image size: The ideal image size for a Pinterest profile is 180 pixels by 180 pixels.
  • Image size in Pin preview: Images displayed in this section are 238 pixels wide.

Images on Pinterest are displayed at 238 pixels wide and have an adjustable height. You can click on an image to expand its dimensions to 736 pixels. Pinterest recommends a 2:3 aspect ratio and images that are at least 600 pixels wide.

LinkedIn Image Optimization

LinkedIn is a specialized social network for businesses and plays a key role in attracting target users, so you should be able to have an optimized page for your brand on it.

Image Dimensions on LinkedIn

  • Banner Image Size: The appropriate image size for a banner on LinkedIn is 1850 pixels by 200 pixels.
  • Cover Image Size: The appropriate image size for a cover on LinkedIn is 1536 pixels by 768 pixels.
  • Profile Image Size: The appropriate image size for a profile on LinkedIn is 400 pixels by 400 pixels.
  • Logo Image Size: The appropriate image size for a logo on LinkedIn is 400 pixels by 400 pixels.
  • Shared Image Size: The appropriate image size for photos you want to publish should be 350 pixels wide.
  • Image Size in Shared Links: The image size that appears in links is 180 pixels by 110 pixels.

We recommend that you use a 1536px x 768px cover photo for your LinkedIn account. And your profile picture should be 400px x 400px. Also, shared images should be 1200px x 630px.

How to Optimize Images for Instagram

People spend a lot of time on Instagram these days, and the platform also looks at the attractiveness and optimization of your page to display posts to its users, so you need to know how to optimize images for Instagram.

Image Dimensions on Instagram

  • Profile Image Size: The appropriate image size for an Instagram profile is 110px x 110px.
  • Thumbnail Image Size: Thumbnail images on Instagram are displayed with dimensions of 161px x 161px.
  • Size of Images to be shared: The appropriate image size for the photos you want to publish should be 1080px x 1080px.
  • Size of Videos to be shared: The videos you want to publish on Instagram should be 1080px wide.

Sharing Photos on Instagram

The basis of Instagram is sharing images. In previous versions of this application, images were displayed in a square shape with dimensions of 1080 pixels. But today you can share images with dimensions of 1080 pixels by 1350 pixels vertically or 1080 pixels by 566 pixels horizontally. 1080 pixels is the fixed width of Instagram photos.

If you are active on this social media, I suggest you use our Instagram services to increase the attractiveness of your page. Buy likes for Instagram posts helps you have a more attractive page and attract the attention of more users.

How to Optimize Images for Instagram

The effect of optimizing images on social media

As you have seen, images are displayed in different dimensions on different social networks. Today, many editing tools convert your images to the dimensions you want. From now on, before you publish an image, it is better to change its dimensions to suit your desired social network. This will help you a lot in beautifying your profile and social media marketing process.

A good social media expert should know how the images they publish on social media will be displayed to the audience and try to optimize the size of the images for each social network. This will certainly be effective in making your brand more visible.


Release date : 26 January, 2025

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