5 Important Features of WhatsApp Business for Businesses
WhatsApp Business is a useful software for customer service, marketing, and even sales, and we want to explain its most important features to you.
If you have an online business, you should familiarize yourself with these 5 significant features of WhatsApp Business.
This application helps businesses communicate with their customers.
WhatsApp has become a suitable alternative to traditional email and phone calls due to its high security and easy access.
Join KeyUpSeo to get acquainted with this useful tool for businesses.
If you are planning to advertise on social networks, I suggest you read the article on how to advertise on Instagram.
What is WhatsApp Business?
The WhatsApp Business messaging service is specifically designed and built for businesses. As soon as you message someone who has a WhatsApp Business account, the message “This chat is with a business account” is sent to you.
One of the unique features of WhatsApp Business is that you can use it to be available to your customers at any time of the day or night without even touching your phone.
In the following article, we will review all the features of this messenger together and tell you how it differs from regular WhatsApp.
Why is it important to install WhatsApp Business?
It is difficult to imagine talking to a customer via phone call, text message, or Instagram Direct, and communicating with the customer in these ways is no longer useful in this era and time.
Given the good features of this application, your job as a business owner will be easier.
How to Download WhatsApp Business
To download this lovely app, you need to go to Google Play or the Apple Store and install the latest version on your device.
Now, you might be asking yourself, do I need to install another messaging app? What is the difference between regular WhatsApp and WhatsApp Business?
Below, we have reviewed 5 useful features of WhatsApp Business.
Creating a Store in WhatsApp Business
The first and most significant feature of WhatsApp Business is that you can enter the Business tools section and create a special profile for your business.
In this section, you can add all your business information.
This section is the showcase of your business. In this section, you must enter your business information completely and comprehensively.
Information such as:
- Logo image
- Business name
- Business category
- Shop address (if you have a shop)
- Business hours
- Website address
- Product photos
Don't skip this section because this information is useful to the customer, and you should know that by making the customer's path easier, you have helped your sales.
Send automatic messages during non-working hours
The Away message section in WhatsApp Business is very useful for businesses. Especially when you are not available or the customer has messaged you outside working hours.
To activate this option, follow the steps below:
- From the top right menu, enter the Business tools option.
- Go to the Away message section.
- Activate the first option so that the rest of the options are clear.
- In the Away message section, write the message you want.
- In the Schedule section, you can specify the time you want this message to be sent.
- And finally, click the save option.
Send an automatic welcome message
Another interesting feature of WhatsApp Business that we are very much a fan of is this section.
The automatic welcome message sending system means that when a customer sends you any message, a response is sent to him immediately from you.
This makes the booking process easy for the customer and the business. You can also take advantage of this WhatsApp Business feature to make your work easier.
The capability to label chats
The third feature of WhatsApp Business is the ability to create labels for messages.
With this method, you can categorize your chats with different customers.
For example, if a customer has not yet paid for the product, label his chat with yellow.
Suggestion for businesses: If you have a business, you can post videos of your services and products on YouTube. Buy View YouTube from the keyupseo system helps your channel to encourage real users to view your content and help increase your sales by directing them to the website.
Ability to respond quickly with keywords
One of the biggest concerns of sellers who are constantly in contact with their customers is answering repetitive questions. Some sellers usually prepare a text in advance and send it to the customer. Others provide the necessary information to the customer in the form of a photo.
But WhatsApp Business has made our job easier, and by using this feature, you can give more targeted responses to your customers. This way, you are both more comfortable, and you make the customer feel better.
How quick replies with keywords work
Just go to settings and then go to the Business Tools section. From here, select the Quick replies option.
In this section, click the + icon and write your desired message in the Message section, and in the next section, add the keyword related to it.
From then on, you can access quick replies by just typing /keyword, and you can send the same message you wrote on the spot.
In this article, we tried to review all the features of WhatsApp Business most concisely and practically possible.
Release date : 8 April, 2025