Why should we use ads on Instagram?
Advertising on Instagram is one of the online advertising methods that you can use for branding, achieving business goals and business growth. You have probably seen the advertisements of prominent companies in the world on this social network. But how to advertise on Instagram? Stay with us.
Instagram currently has over a billion active users. This network is the second most popular social network in the world after Facebook and has grown rapidly in recent years. Today, Instagram advertising is essential for most companies.
Today, this social media is very important for many businesses. Instagram posts have the highest possible conversion rates. According to the research done by npsk, Instagram recorded 1.85% conversion rate.
Facebook is experiencing a conversion rate of 1.08%.
The goal of advertising has always been to increase page views. You can buy Instagram views and likes with the help of Keyupseo tools.
By increasing the Instagram post statistics, you create an attractive page so that users are attracted to see more of your work.
The importance of advertising on Instagram from a statistical point of view:
Before we talk about how to advertise on Instagram, we recommend you take a statistical look at this attractive social network:
- Instagram alone has more than 120 million active users in the United States, a number expected to grow, according to statista.com.
- More than 40 billion photos have been posted on Instagram so far.
- About 59% of Internet users in the age range of 18-29 years and about 33% of Internet users in the age range of 30-49 years use this social network.
- 68% of Instagram users are women and 32% of them are men. This issue is very important for businesses where the majority of their target customers are women.
- This network is a great place to discover new content. Articles, videos, photos of friends, daily lives of famous people (celebrities), brand posts, etc.
- Instagram advertising allows us to run campaigns tailored to each stage of the conversion funnel.
With these numbers, it is clear that advertising on Instagram should be considered in order to reach the target market and improve business goals, sales and brand awareness.
How to advertise on Instagram?
Instagram advertising is one of the methods of visual advertising. There are many ways to create advertising campaigns that we will discuss in more depth in the following paragraphs on how to advertise on Instagram.
To run an Instagram ad campaign, you need a Facebook ad account (if you've already used Facebook ads for your marketing purposes, you can use the same username). Instagram ad campaigns are managed through Instagram Ads Manager or Facebook Power Editor. .
It is also possible to examine the most visited pages and select a few of them. There are some tips to advertise on popular Instagram accounts that you need to follow.
The connection of advertising on Instagram with the desired page
The degree of relevance of the ad to the selected page is another important thing that you should pay attention to before running ads on Instagram. For example, work to introduce the sports club in active media in the same field.
It is better to use humor
As you know, humorous topics have many visitors on Instagram. For this reason, it is better to use humor in your advertisements. If this is not possible for you, try to cooperate with active people in this field.
What types of Instagram ads are there and where do they appear?
Although Instagram ads are published on the social network, there are different ways to advertise on Instagram. Therefore, before starting a campaign, it is necessary to learn about the basic concepts of marketing in this social network.
An Instagram ad campaign will appear among other posts and stories for users you've chosen to be part of your target audience.
Additionally, it is important to learn about the different types of Instagram ads that are available to you. Depending on your business goals, some ads may be more useful or appropriate than others.
Advertising methods on Instagram
If you know the different types of advertising methods on Instagram and know where they are displayed, you can take the next step to create your own campaign.
The next step is to figure out what kind of campaign you can run based on your business goals. There are various campaigns that you can introduce your brand to users. First of all, it is better to learn about Instagram advertising methods.
Sponsored advertising
In order to be able to use the most common method of advertising on Instagram, you need to have a business profile. The requirement to use sponsored ads is to have a Facebook page to create a business profile.
These types of ads are generally not displayed on the normal pages of this social media. Sponsored Instagram ads are shown to as many users as possible.
These posts are clearly labeled and identified with the term "Sponsored". Showing or not showing an ad is determined based on price and user interactions.
Advertising on Instagram pages
This is a possibility that you can use as an advertiser or page publisher. For example, as an advertiser, you can connect with pages that have a lot of followers.
As you know, users check their favorite pages every day and there is a chance that they will see your Instagram ads.
There are some things that you should pay attention to when using this Instagram advertising method.
The desired page has high followers
You may be familiar with the term fake followers, but the more people who see your ad, the better your chances of landing a customer. But don't just settle for followers. It is better that the advertisement you present is useful and attractive at the same time.
The followers are not fake
Generally, the pages created on the Instagram social network have grown using fake followers. A subject that is currently difficult to do; Because Instagram algorithms deal with opposite pages.
Fake followers can be easily recognized. Usually these accounts do not have a picture and the number of their followers is also limited. Of course, Instagram considers other things such as their activity to recognize the user's fake.
Pay attention to the user engagement rate
For advertising on Instagram, it is better to consider the interaction rate of pages. If the user engagement with those pages is unusually low, your ad will not register a high success rate.
For example, if your desired page has 100 thousand followers, according to the average rate of 3-5%, the published post should have 3000-5000 views or likes. If the posts of this page have about 100 to 1000 likes, it can be decided that most of its users are fake.
The page is active
This is another thing that you should pay attention to when using Instagram advertising methods. It is better to choose a page that is continuously active. Check the date of published posts to reach the correct conclusion.
By being active, we don't mean that the page publishes a post every day. (Of course, it would be great if that were the case). But their activity should not be so extensive.
Make sure that 3 to 4 quality posts are published by this page in a week.
Advertising on the page of popular Instagram influencers
An influencer is a person who can influence people's decisions due to his information, position, relationships and contacts. You can communicate with these people and create your Instagram ads on their page.
Suppose one of these people or your favorite influencer introduces a product or service. It will definitely have a great impact on you as a user.
Advertisements in the stories of popular people's pages
Just as it is possible to insert your ad in the post of popular Instagram influencers, you can also insert your ad in their stories. For this, you need to communicate with these people.
Instagram stories have been very attractive in recent times, and according to the information published by Socialmediatoday, about 7.2% of the followers of the stories page see them.
There are other advertising methods on Instagram as follows:
Advertising with images on Instagram
As the name of this type of ad suggests, these ads are ads that include a photo element. The visual aspect of Instagram is very important and thanks to the platform's good user interface, any image can be displayed in a very attractive format.
Advertising with video
If you want to provide a complete user experience, Instagram video ads are a great option. The rest of the parameters remain the same, but as the name suggests, the audience is shown a video instead of an image.
Consecutive ads
If you want to show your target audience a series of images and photos, this type of Instagram ad is the best.
Awareness
This type of campaign is related to brand awareness. If you want the name of your brand or business to be seen by many people or to be displayed to the people you want repeatedly, it is recommended to use this type of campaign. This campaign is also suitable for local publishing.
Consideration
We suggest this campaign to get clicks for your website and also to put yourself in the center of buyers' attention as a valuable competitor. You can also increase your reach and engagement rate for your target market.
Conversion
If what you are looking for is to interact with the app, download content, get leads or increase sales, this campaign is undoubtedly the best option.
In addition to the different types of Instagram campaigns and ads available, it's important to have your business goals and platform in mind before creating an Instagram ad.
How to develop your brand power on Instagram?
Once you understand how Instagram advertising works, it's better to know how you can use it to your advantage and grow your business. Now if you want to use this marketing method, we will explain some of its advantages to you.
Improved visual impact
The easiest way on Instagram to attract the attention of the audience is through advertising among other people's posts on the first page of the application. To increase the effectiveness of this method, use high quality images and videos. This is one of the most popular ways of advertising on Instagram.
branding
Considering the importance of visual elements in advertising on Instagram, advertising campaigns can be a great help for your company to raise brand awareness for the target audience.
Communication growth
Advertising on Instagram can help you grow brand communication. This means increasing your Instagram followers, which in turn can increase sales and improve brand engagement with your target market.
Targeted marketing measures
Advertising can be a means of developing a targeted marketing strategy. You can use it as a means to introduce new products, provide secondary services or even send free products to customers.
Competitions/giveaways
Everyone loves a good match. Contests and giveaways are said to be great for getting leads. Contests can be an effective part of your email marketing strategy. Contests and giveaways can also increase brand awareness.
Advertising on Instagram is not everything!
Advertising on Instagram does not work miracles. If you cannot create quality content for your account, using this method will not be very effective; Even if you spend a lot of money on your ad.
Therefore, be sure to pay special attention to producing suitable content for Instagram. As we said, advertising on Instagram helps to increase awareness of your brand. You can use Google ads to increase sales and phone calls.
In this article, you learned about using Instagram advertising campaigns. To apply what you've learned, you can start your first Instagram campaign today.
