Everything You Need to Know About Influencers

Who is an influencer? Types of influencers

In this article from the KeyUpSeo blog, we have explained everything you need to know about Influencers in detail.

Today, businesses are online or moving towards going online, you need to know what an influencer means and what influencer marketing is.

Thus, to fully understand these topics, you should be able to answer the following 3 questions:

1. What does influencer mean, and who exactly is called an influencer?
2. What are the types of influencers?
3. What is the importance of influencer marketing, and what are its dos and don'ts?

As you know, attracting an audience through social networks is also effective for marketing and increasing direct sales. On the other hand, directing users to the website improves and increases site traffic.

There are many ways to increase website traffic. You can use the KeyUpSeo traffic generator website to Increase Website Visibility.

Stay with us to learn more about influencer-related topics.

What is an influencer?

In straightforward terms, an influencer is someone whom people or a segment of people know, like, and are influenced by.

This person is exactly the person who influences your purchasing decisions.

Imagine Elon Musk recommending buying Samsung shares on X (Twitter). Watch Samsung shares the next day.

Consider Elon Musk’s example on a smaller scale for selling your product. Suppose a person with a large audience introduces your product to his audience. His followers trust him like the back of their hand and will quickly attack your product.

Influencers exist both in the online world and the real world. But in this article, we will talk about influential people on social networks.

Now, we need to know how many influencer models we have.

How many influencer models do we have?

Influencers can be categorized in several ways. For example, classification by number of followers, by type of content, and by level of influence are the most common methods of classifying influencers. Of course, there is another method in which we should classify influencers according to the niche market in which they operate.

1. Types of Influencers Based on Number of Followers

• Mega Influencers
• Macro Influencers
• Micro-Influencers
• Nano Influencers

We will explain each one below.

Mega Influencers

This category of influencers usually has more than 1 million followers. People who fall into this category are either celebrities (actors, singers, athletes, presenters, etc.) who have generally gained their fame in the offline world or people who have become famous through their activities in the online world and social activities.

These people typically work with big and famous brands and receive a lot of money for introducing you in a post. They are very cautious about working with brands and do not say “yes” to just anyone. To connect with them, you should contact their program manager and take the different stages of the project with him.

Macro Influencers

If we take a step away from mega-influencers, we come across this category of influential people. Macro influencers have an audience of approximately 100,000 to 1 million, and it is much easier to reach them than the previous category.

People like level 2 celebrities or experts with up to a million followers fall into this category. Macro influencers are both popular and have a larger following than the previous category; as a result, they have a high return on your brand in influencer marketing campaigns.

Of course, you should be careful that many people do not increase their number of followers by buying followers. So, be careful not to be fooled by fake statistics from profiteers.

Micro influencers

Micro-influencers work a little more specialized and have a more limited audience. Their number of followers is between 1,000 and 100,000, but we have learned that for influencer marketing, we need to go beyond the number of followers and look at the way they communicate and interact with their audience.

The limited number of followers in this category is due to the specialization of their field of activity, which they also have a very close relationship with, and they are not willing to compromise under any circumstances. Some micro-influencers may introduce you for free, but others will do so for a certain amount. The point is that if your brand is irrelevant to their audience, they will not promote you, regardless of the money you are willing to pay.

Nano-influencers

I want to introduce you to a new generation of influencers. This group of people has approximately between 1,000 and 10,000 followers, but within this small number, their words are very different. These people do not charge a lot to introduce you, so you can work with hundreds of NATO-influencers at the same time and target a much larger audience.

2. Types of Influencers Based on Content Type

These days, influencer marketing revolves around social media and mostly micro-influencers. Of course, since people’s interest in video content has increased, people who are active on Instagram or YouTube have also been given attention. Below, we will examine influencers based on the type of content they produce.

• Social media bloggers
• Video content creators (YouTubers)
• Podcasters
• Bloggers

Social media bloggers

These days, few people are experts in a field, and we cannot find a trace of them on social media. Of course, some use social media as a platform to introduce their brand and become micro-influencers. Most of them feel more comfortable on Instagram.

In the following sections, I will teach you how to find influencers.

Video content creators (YouTubers)

Audiences love visual content, especially video content, as a result, influencers are more present and active on YouTube than ever before.

Alternatively, use KeyUpSeo traffic system services to improve YouTube video likes and views to gain more subscribers.

Podcasters

A podcast is a type of portable content. What does it mean? It means that we have access to it wherever we are, or to be more precise, the audience can listen to the podcast and hear our voice in any situation. Podcast channels that have their audiences are currently one of the best and most effective ways of influencer marketing.

Bloggers

Each of these influencers has a website where they write for their audiences in a specialized way. To work with them, you should use the methods of “guest post” and “sponsored post”. These bloggers use the virtual space to promote themselves and are a good opportunity for influencer marketing. But these days, people read text content less than before. Most bloggers have either changed their style or are communicating with their audiences through visual content.

3. Types of Influencers Based on the Level of Influence

If we were to examine influencers based on their level of influence, we would come to the following classification:

• Celebrities
• KOLs (leaders in a field of work)

Celebrities

It can be said that the first generation of influencers were celebrities and famous people. But they gradually lost their importance in influencer marketing. Brands believe that a celebrity is successful in promoting a product when he promotes his brand, but we see that large companies continue to cooperate with them and are satisfied. The argument here is that despite the large number of their audiences, the level of interaction and influence they have on them is not very high.

KOLs

KOL, which is an abbreviation for Key Opinion Leader, refers to those who are considered leaders in their field. These are people whose audience accepts their words without question and whose influence is not limited to social networks. Just like the example of Elon Musk that we mentioned at the beginning of the article and the stocks he introduced!

How much does an influencer earn?

As we said, influencers influence the opinions of their audience; therefore, in exchange for a fee, they introduce different brands to their followers. At one time, no one believed that you could make money by blogging, making people laugh, cooking, traveling, etc. But now we see that there are influencers with millions of followers who earn more than an international businessman.

For example, did you even know that Cristiano Ronaldo's income from Instagram is much higher than his income from football? The power of social media really cannot be underestimated. Well, leaving aside the power of Instagram, we want to know how much influencers earn. Most of their income comes from advertising.

The advertising cost of each influencer varies depending on the type of page, the number of followers, and the amount of engagement on the page.

Depending on the advertising tariff and the number of daily posts and stories, the income of each influencer is somewhat certain. Some multi-million dollar influencers have high incomes per month.

How to become an influencer?

Perhaps, after seeing influencers and their incomes, you have thought about becoming an influencer. Why not? But I must say that it is not that easy. Here, I will briefly tell you what the way is:

• Determine your niche and see what field you are going to work in.
• Optimize your social network profile.
• Know your audience.
• Produce engaging content for them.
• Be consistent in producing content. (Be always on the scene)
• Interact with your audience.
• Let brands know that you are eager to work with them.

It may seem simple at first glance, but making money from Instagram has its principles and methods, and you need to have the skills to do these things; otherwise, everyone would be an influencer.

Don't think that everyone is going to know and follow you overnight or that you can just sit back and make money by advertising! This job is not without its difficulties. Have you even thought about what kind of influencer you want to be?

Of course, you can smooth the path to success with the help of channel growth tricks. One of the techniques for improving Instagram channel statistics is to use KeyUpSeo services. Buy Instagram traffic will help you increase the views of your videos and encourage more users to watch them.

Grow Your Business with Influencer Marketing

By now, you can probably guess what influencer marketing is.

When you use influencers to raise brand awareness, generate traffic, and get your brand message out to your audience, you’ve done influencer marketing.

Businesses are willing to pay influencers to promote their products or businesses because, as we said, people trust the advice of influencers.