Keywords and their importance in SEO


The importance of the keyword on the position of the site in Google

The importance of the keyword on the position of the site in Google

SEO keywords are keywords and phrases in the content of your site that people search for in a search engine to find your site.

In other words, you first research what words people use to search for the products, services, or information they want in search engines, then you include the important and search terms in your online content.

When a user searches for these words in Google, Google links them to your content or page that is optimized for these words and displays them among the available results.

Improve your business by attracting more customers and users by increasing the position of the site in Google results and increasing the organic traffic site.

In this article, we're going to talk about how customers search for your products, services, or information, discover related keywords, and use those keywords for online content.

The importance of site optimization with keywords

With SEO keywords, you can optimize your site so that it is easier to find through search engines. If you don't do it right, users will be faced with thousands of other search engine results, so no one will see your site.

That's why creating a list of relevant keywords is the most important thing to do for SEO, so that you can rank better than your competitors.

When it comes to the success of a marketing campaign, keywords and SEO are two things that are directly tied together.

Since SEO is based on keywords, it is very important to invest and spend time on keywords and their relevance to the audience.

Common mistakes in finding keywords

Most new SEO marketers make the same common mistake of researching the right keywords. These mistakes include:

  • They do keyword research only once.
  • They don't bother to update their keywords and develop their keyword list.
  • Target keywords that are very popular and common. This means that they are entering a competitive path where it is very difficult to get a ranking.

How to find the right keywords?

How to find the right keywords?

Basically, keyword research should be an ongoing process and an important part of your work as a marketer. Old keywords should be re-evaluated periodically.

Keywords that are more competitive versus long-tail keywords can be replaced with more specific, longer phrases that bring in the right visitors. People who regularly visit your site and are looking for your products or services are much more important than the number of visitors who land on your site.

It's better to have a variety of keywords, if you use keywords that all your competitors are using, you won't be able to stand out.

Not only should you try new keyword research tools and track the results, but you should also rely on your own experience.

Who is using your keywords? How can you differentiate yourself among the competition? This can be achieved by providing great content that correctly answers potential customers' questions and using the right keywords.

The right tools for keyword research

Well, now is the time for action. You need tools to find keywords. One such tool is kwfinder, which helps you find the best and most relevant keywords. Keywords that can generate constant traffic and high conversion rates for you. The benefits of using this SEO tool include the following:

• Variety of keywords

By searching for a keyword in KWFinder, you will be shown keywords related to the searched keyword and statistics related to them. One of the advantages of this is that there may be a keyword in your field that you are not aware of.

• Detailed statistics

KWFinder will provide you with detailed statistics on the number of searches for each keyword per month, how popular that keyword is and how much competition there is, information about which sites are performing best for that keyword, and more.

kwfinder lets you search multiple words for free.

Another tool that can be used to search for keywords is keyword planner, which has the same features, with the difference that you can analyze an infinite number of words by having a Google Ads account.

Proper use of keywords in SEO

Well, now that you have chosen the best keywords for your site, you need to use these words in a way that will have a good result for your site's SEO.

Now the question is how to use keywords? On the one hand, SEO solutions suggest that you place relevant keywords in parts of the site that attract more attention. These parts can be anywhere. From the title and main text of the article to the site address and meta tags used in the names of the images.

On the other hand, optimized sites have thousands or millions of keywords. You cannot have a specific and unique page for each keyword. At the same time, you can't put thousands of keywords on a few limited pages and expect them to rank high for all of them.

How to optimize keywords on the site

How to optimize keywords on the site

The question that arises for all SEO professionals is how to use these keywords correctly.

The answer to the question is grouping and organizing keywords. By breaking down keywords into smaller, more manageable groups, you can significantly reduce your workload while still creating specific and targeted pages.

If you have a store site, you should create single pages in your store for each of the smaller groups of products and services and optimize it on their own words (more detailed words). To optimize any page for the keywords found, you should do the following:

  • Using keywords in the title of the pages
  • Using keywords in the page address (not necessary)
  • Using keywords inside the text of the pages
  • Using keywords in the meta tag, especially the Meta Description
  • Using keywords in images as well as Alt text
  • Using keywords in link building as anchor text inside the page or elsewhere on the site

When you're optimizing your site, keep in mind that keyword relevancy is more important than keyword density. Manual grouping of keywords is time-consuming. You can group and organize your specific keywords using tools like KWFinder or Google Keyword Planner.


Release date : 22 August, 2023

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