What is Niche Marketing and How to Use It?

Step-by-step guide to using Niche Marketing

If you want to understand your target market better, you need to be familiar with niche marketing and how to use it to reach your target audience.

In this article, we have defined Niche Marketing and, with a step-by-step guide, you will learn how to use it to find your target audience.

To use this strategy, you must be able to identify the unmet needs of your target audience so that you can provide the services and products they need.

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What is Niche Marketing?

To answer the question above, we want to compare your entire target market to a delicious chocolate cake. We cut a slice of this cake and realize that its taste and contents are different from the rest of the cake. This magical slice is your “niche market”.

Niche marketing means reaching a part of the target market whose needs are not yet met by larger competitors.

You must have heard the saying: “Our product has its special customers”.

“These special customers” are a group of people in a society who all have a similar characteristic, and that characteristic is nothing more than their “need” for a product. If you succeed in niche marketing, your popularity will gradually increase, and you will gain more loyal customers. What could be better than this? Now, where are these loyal customers? After we have identified the niche market, how should we sell our product to them?

Why should we use niche marketing?

Now that you have decided to go to audiences whose needs may have never been addressed, you can be sure that it will bring you great benefits. We will examine a few of them in this section.

You will show your brand message in the hearts of the audience

In niche marketing, you use words, phrases, and images that are specific to a specific group of people, and you are talking to them in their language and forming a stronger connection. This way, you can get your brand message to the audience.

You will not go astray in attracting the audience

After you have gained a good understanding of your niche, you should understand where they spend most of their time. This will not only increase your chances of being seen, but you will also no longer have to waste your time and money on platforms where your audience does not even go.

Your competitive market is more isolated

When your product or service is unique, fewer companies can compete with you. The more isolated the market, the better for you, because you don’t have to check your competitors’ prices every day and constantly check in with each other to see if one is lagging behind the other.

In addition, if your niche is made up of people no one has ever paid attention to before, congratulations! Because the friendship you have formed will last forever.

You have a stronger relationship with your audience

Since the number of people in niche marketing is smaller, you can increase the depth of your relationship with them. For example, send them more personalized emails and follow up on their problems more often. The stronger this relationship is, the more loyal your audience will be.

How to find audiences in niche marketing?

There are different ways to segment your audience, and the choice of each one depends entirely on your business needs. You can find all the methods below in Google Analytics or Social Insights.

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1. Niche marketing based on geographic location

As the name suggests, in this segmentation, we select people based on their location.

2. Niche marketing based on demographics

Age, gender, social class, level of education, job title, and income level of people are good metrics to choose your target market based on.

For example, Facebook was initially designed only for Harvard University students, and after the success it found in its initial niche market, it also targeted other American universities. Facebook gradually expanded its audience to become the largest social network we know today.

3. Niche Marketing Based on Psychology

In this type of segmentation, we can categorize people based on their personality traits, habits, lifestyle, hobbies, and even political orientation. Examining these characteristics allows us to know more details about the audience and get to know them better.

4. Niche Marketing Based on Product

Another approach to niche marketing is to focus on a specific product. That is, you can also use niche marketing during the product development stage. This time, instead of reviewing businesses, compare products.

For example, instead of building a greenhouse to grow flowers and plants, sell a specific product like cactus. So now you are saying to yourself, why should people give up a large greenhouse that has all kinds of plants and buy from you?

The difference between you and other flower shops is that your cacti look special, you deliver your products to your doorstep, you send a free pot care booklet with the product, you have more beautiful packaging, and you also offer home flower and plant care services.

In this approach, you focus on only one product; but you offer it to the customer with the highest level of quality and more service. These two features are your competitive advantage that makes your audience choose you.

5. Niche Marketing Based on Price

In this type of segmentation that focuses on the price of the product, your product is either very expensive or ordinary and cheap. Note that demographics, geographic location, and product type are all important factors in pricing. For example, Rolex, which makes luxury watches, has decided on famous millionaires as its niche. The more detailed you are in finding these details and the better you understand your target market, the more successful you will be. In the rest of the article, we will tell you how to get your hands on the best niche market.

5 Steps to Finding a Good Niche

In the beginning, you have an idea for a product, and you look for a niche market. Before deciding a niche, make sure your audience is large enough to benefit you. Otherwise, we suggest moving to another market or making changes to your product to attract the attention of other groups. But you won’t be sure until you implement your ideas. Even if you succeed, remember that markets are constantly changing, so you have to move your business forward with them.

In this section, we will examine together step by step what are the steps to finding a good niche market.

1. Do a lot of research

Successful marketing starts with research. You should always be gaining new information from your audience and know your audience better than they know themselves before you go to your niche market.

2. Follow your niche’s concerns on social media

You need to be in the conversation of your niche market. What is the hot topic among them? What are the pros and cons? Do they support your competitors or not? If you know these things from the beginning, you can provide better services.

3. Enter the conversation with your niche

Start very simply. At this stage, you just need to introduce yourself to your audience. After you have successfully found a place for yourself in this community, it is time to explain a little more about yourself and introduce your business to these people.

Remember that you should go slowly and present your offer to them in the form of a one-sentence email subject, article title, etc. At this stage, you should mentally prepare the audience for the product introduction. The audience you attract at this stage is impatiently waiting for you to share your product with them.

4. It’s time to start advertising

Now that you’ve reached your target market, you should take advantage of this opportunity and start advertising. Don’t forget that this time you should be more focused and targeted so that your message reaches the niche market.

You can also use influencer marketing in your advertising and increase your brand awareness. After your product reaches the audience, be sure to pay attention to their comments and suggestions so that you can produce a better product in the next stage.

5. Monitor the niche market constantly

We have done a lot of research and know the needs of the niche market well, but we can also go deeper and eliminate the issues that have caused sales to drop repeatedly. To do this, you need to monitor social networks well. Your audience is the best person to find your flaws and give you good suggestions.

The Importance of Niche Marketing for Business Growth

In this article, I learned how to choose your niche and produce your products based on their needs. We also learned the best way to reach our audience. Remember that you need to be patient in niche marketing.

Don't expect to be able to hit the ceiling in a week. So, you should give yourself time and try to form a stronger relationship with your target audience. Be sure that when the time comes, these audiences will become customers, and they will not forget your name wherever they are.

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