9 Free and Important Google Tools for Content Marketers
If you plan to do content marketing, this article introduces 9 free and useful Google tools for you content marketers.
Regardless of your experience in content creation and marketing, and regardless of your past results, there are tactics and methods that you can use to dramatically improve your website’s performance.
Most people think of Google as nothing more than a search engine.
Increase organic traffic and achieving high rankings in search engines requires using good strategies and tricks. When it comes to content marketing, the tools and strategies you use can have a huge impact on the final result.
Using the tools mentioned in this article can completely change your approach and strategy in the field of content creation and marketing.
Of course, you may not use these tools daily, or some of them may not align with your content marketing strategy. However, I hope that one or two of these free Google tools can help your overall marketing approach.
Google Sheets
Content marketers need a system to record and track their data. Additionally, marketers may need to share information and data with other team members. Google Sheets is one of the easiest and most effective tools for recording information, tracking changes, and collaborating with others.
Let’s examine this with a simple example. Most people are usually looking for a way to track the success of their email marketing campaigns. While there are many tools and software available to do this, they are not interested in paying for it.
Although Google Sheets does not offer the features of these tools, it is still one of the best tools for organizing and streamlining tasks. If you are in the habit of updating your schedule regularly, this free Google tool can have a huge impact on your content marketing strategy.
Pro tip: You can use Google Sheets to create a to-do list. Creating a to-do list is one of the things that content marketers always look for. Even by creating a simple list, you can get a better look at your tasks.
Google Ads Keyword Planner
Are you looking for a tool that will help you find and target the best keywords for your business?
While there are many tools to do this, Google’s Keyword Planner tool is still one of the best tools available for finding keywords. This free Google tool has many features and is very easy to use.
As a content marketer, you should always be looking for keywords that will not only lead you to high search rankings but also drive good traffic to your website. Try to experience this free Google tool as much as possible and make the most of its unique features.
The more you use the Keyword Planner tool, the more familiar you will become with how it works. Also, performing multiple searches in Keyword Planner will help you find the most suitable keywords for your website.
In the article Teaching how to use Google Keyword Planner, we have explained in detail how to use this free and useful tool.
How to Use the Keyword Planner for Content Marketers
Let's say SEO is your main keyword. You may be able to get a Google rank of number one for this keyword. However, we all know that achieving such a goal is very difficult. Also, we know that there are long-tail keywords that can drive more targeted traffic to our website.
The Keyword Planner tool helps you identify these keywords.
Surely, after you have reviewed all the available options, newer and better ideas for content production and marketing will come to your mind. You may find that SEO company and cheap website SEO are keywords that can have more value for your site.
At this point, you can choose these phrases as your site’s main keywords and create various content with long-tail keywords based on them. Although Google Keyword Planner may seem like a beginner’s tool at first glance, it can provide content marketers with the right keywords and targeted traffic.
Google Trends
Are you constantly struggling to find new ideas for blog posts?
There’s no doubt that Google’s Keyword Planner tool can provide you with thousands of relevant keywords for your business. However, when it comes to competitive content, using Keyword Planner alone is not enough.
That’s why most people try to use Google Trends to get new and fresh ideas during brainstorming. With the help of this free Google tool, you can find any topic that is trending. You can also check out the Stories Trending Now section to find hot news and topics that are relevant to your business and take a new approach to your content production.
How to Use Google Trends for Content Marketing
Can the topics displayed on Google Trends be used to advance your content marketing goals?
If you have a blog or work on various topics, you can certainly make the most of this hot topic related to your business. Google Trends tool helps you to be creative.
For example, if you work in the field of content marketing, you can publish a post on your blog titled “How to use content marketing to improve SEO?” With the help of such a title, you provide targeted information to your audience while taking advantage of the hot topic of the day.
You don't need a lot of time or experience to use this free Google tool. Just enter your desired topic or keyword in the search bar at the top of the page and wait for Google's results.
Google Analytics
What kind of goals do you have in mind for your content marketing strategy?
If you don’t have a clear answer to this question, it’s time to take a step back and reassess where you stand. If you already have goals for your online business, chances are many of them are based on inbound traffic and similar metrics. If so, you need to get to know how Google Analytics works.
Not all marketers use this free Google tool the same way, but there are some Google Analytics tips and tricks that you should be familiar with as a content marketer. To get started, you can use this free Google tool to take a quick snapshot of how your website is performing over a specific period.
This feature will help you get a more detailed look at whether you’re meeting your goals. From there, you can drill down into the data using other Google Analytics features.
The more you click on the different sections of Google Analytics, the more detailed the data becomes.
Viewing this information helps us to have a clearer view of the website and its content. Viewing these tools helps us to understand what topics our website audience has welcomed and what topics they have not paid much attention to.
A suggestion for SEO experts: If you need a reliable tool to increase site traffic, we recommend Buy website visits from the smart traffic generator system KeyUpSeo. The most important feature of this system is that you can view the purchased traffic through Analytics.
Google Search Console
This free Google tool is similar to the Google Analytics tool in many ways. Rest assured, the time you spend learning and working with this tool will not be wasted at all.
There are many things you need to know about Google Search Console. You can spend hours digging through the data. In addition to checking the overall health of your website, there are many other things you can do with this tool.
One of my favorite options in this free Google tool is the Search results section.
You can use different filters to see what keywords were searched for at different times, along with where your link is in Google results.
Content marketers should be familiar with everything that Google Search Console has to offer. Even if you’re only using it to monitor a few specific factors on your website, you can expect to see a huge impact on your website’s SEO.
Gmail
A big part of content marketing is connecting with a wide audience. For example, you might want to spend hours a day sharing your latest post with influencers in your industry. Since email is one of the best ways to do this, it’s best to use software that you’re comfortable with.
Gmail is the email service of choice for most people because of its functionality and user-friendly interface. But you should know that this free tool from Google is better than you think.
You can make sure that your Gmail account does exactly what you expect it to do by using several extensions.
You should not look at Gmail as just an email sending service. I suggest you improve your skills in working with this free tool from Google. Many extensions for Gmail can handle your content marketing needs well and personalize your emails in a beautiful way. Using these tools will certainly save you time and money.
Pro tip: If you like to use another email service for your daily communications, it is better to use your Gmail account for important content marketing tasks.
Google My Business
For some businesses, using this free Google tool is not very important. On the other hand, for some businesses, especially local businesses, using Google My Business is essential.
With the help of the Google My Business tool, you can easily list your business on Google for free. This free Google tool allows you to display information such as address, phone number, website address, business hours, and images of your business environment in search results.
Benefits of using Google My Business
- This Google tool allows you to display your products and services to customers who are interested in your business.
- You can provide detailed information about your business to your users and potential customers.
- You can use images to show the uniqueness of your company.
- You can show customers what they think about your business to others.
Remember, content marketing is not just about publishing a quality blog post and sharing it. It’s best to think about the word content a little. Anything you write about your company or products or anything that can be shared with others can be part of your content marketing strategy.
Since your Google My Business listing is clearly and prominently displayed, it’s a very useful tool.
If you’re looking to increase the number of comments on your Google Business page, I recommend reading Ways to Increase User Comments in Google Business.
Google Docs
One of these ways is to use Google’s free tool, Google Docs.
Google Docs is not only free, but it’s also very easy to use. It also has a lot of features that you can take advantage of. When you’re writing a blog post, Google Docs does the following for you:
- Check for spelling errors
- Count the exact number of words in your text
- Easily embed images and screenshots into your text
- Easily share documents with others
As you know, producing quality content is one of the most important parts of the content marketing process. If you’re always writing new content, it’s best to use a tool that’s easy to write in. Many people use Microsoft Word for writing, but Google Docs is also a professional software for content creators.
Google Calendar
How do you organize your day as a content marketer? What do you do to make sure you’re using all your time effectively?
Google Calendar is a great tool for organizations. This free Google tool doesn’t have all the features of a paid tool, but it gives you more than what you need to keep track of your tasks. You can use Google Calendar in the following ways:
- Create events for critical marketing tasks
- Share free days with team members for meetings
- Understand your free days for better planning
As a professional content marketer, I recommend that you familiarize yourself with the capabilities of Google Calendar. This free Google tool will help you improve your performance and execution methods.
Free Google Tools for Content Marketing
Less than 50% of B2B marketers claim to do content marketing effectively and correctly. With that in mind, there are always better ways to improve your content marketing process. I enjoy all of Google’s tools and use them as much as possible. Some of these tools may be more effective than others (like Google Analytics, Search Console, or Google Trends), but they are all worth checking out and using.
You, too, can use these free and useful Google tools to organize and improve your content marketing process. If you don't use any of these tools, I suggest starting with Gmail or Google Trends. Then, use other tools. Try to understand your needs and make decisions based on them.
Release date : 14 March, 2025
