How to Create the Best Google Ads Search Campaign
If you want to get good feedback from your ads, join us in the content on creating the best structure for your Google Ads search campaign.
Getting to know the structure of Google Ads will help you manage your advertising campaign as well as possible.
You must be familiar with the Profitability of Google Ads for businesses.
But to get the best feedback from your advertising strategy, you need to use effective tricks to have the best structure in your Google Ads search campaign.
To create a successful campaign, we will go step by step and categorize and separate the pages and products of the website.
We need to know how many products we have, how many landing pages we have, and what keywords we should use for each product.
Fortunately, the Google Ads system is designed in such a way that you can set up a logical structure for targeting your products.
Stay tuned with KeyUpSeo.
Account Level
The account level is the first and highest level we deal with in Google Ads. Your advertising campaigns are created in an account. Any amount you plan to spend on your advertising campaign must be charged through this account. As you can see in the figure above, you can have multiple advertising campaigns in each Google Ads account.
In general, we can say that each Google Ads account has the following components:
- Your payments (Billing & payments) are made through this account
- Each account is connected to a dedicated email and will be accessible to you using a password
- Each account has a customer identification code (Customer ID) that you are identified within the Google system.
Campaign Level
After your account is created, you can launch your campaigns in this account. Let's assume that you have created an account for yourself and charged it with $100. Your next step is to create an advertising campaign for your store.
In general, each advertising campaign has the following features:
- Daily budget, which specifies the maximum cost you can spend on your desired campaign every 24 hours.
- Settings such as display time, display location, targeted devices (desktop, mobile, and tablet), and pricing strategies (Bid strategy)
- Each campaign includes your ad groups.
- Each advertising campaign can have its advertising extensions.
Any amount you have charged in your account, according to the daily budget you have defined for each campaign, is consumed by active campaigns. You can create as many campaigns as you want in your account.
The most important feature of each campaign in the Google advertising system is the goal you have for launching that campaign. You can choose the type of campaign that suits it for each goal you have.
Of course, remember that the same keywords should not be targeted in different campaigns. For example, if you have 2 legal advice sites, and you want to activate the ads of both sites for the word “legal advice”, you should create each campaign in a separate account. Unless they are not similar words.
Of course, the presence of similar words does not block your ad. Rather, Google will display your ad on the word that performs better among similar words in its opinion. Therefore, your campaigns will not reach the appropriate display and input capacity and will compete with each other.
Ad Group Level
So far, you have created an account and then an advertising campaign. Now it's time to create your ad groups. Each advertising campaign can have one or more ad groups (Ad groups).
Each ad group has the following:
- Ad text related to the product or service we are targeting on the site
- Landing page from your site, which is the same page as the product or service you are targeting
- Keywords related to each product and service you are targeting
- Each ad group can have its ad extensions.
You need to have a separate ad group for each landing page from the site you are targeting. Remember, it is better to use separate ad groups as much as possible.
For example, if you have 3 products: shoes, shirts, and socks in your online store, it is better to create a separate ad group for each product.
In this case, your score will increase and as a result, your costs will decrease. Because your targeting is more accurate and the user can access what he wants more easily. So, instead of sending hundreds of keywords with just one ad copy to the homepage, we suggest having multiple ad groups, each targeting a relevant page on your site with related keywords.
As we explained, each ad group consists of 3 components: ad copy, keywords, and landing page. We will examine these 3 items below.
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Landing Page
A landing page is one of the addresses of your site page or URL. Using the landing page address, you can specify which page of the site the user will be directed to in an ad group after clicking on your ad text in Google. Any page that includes your product or service, and you plan to advertise on that page, is considered a landing page.
Each of your ad groups must have a landing page. You will have one landing page on the site for each ad group.
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Ad Text
Each ad group can have one or more ad texts. Each ad text is a text that the user sees on the first page of Google after searching for their keyword and clicking on it. But Google selects and displays one ad text to the user each time it is displayed. If you have 3 ad texts for an ad group, Google will show one text each time between these 3 texts.
We suggest that you have several ad texts for each ad group. This will help you to select a more attractive ad text that has a higher click rate than the others after a while and stop the other texts. This is one of the tricks that should be done to optimize Google Ads.
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Keywords
The last and most important level of analysis in Google Ads is keywords. You can have separate keywords for each ad group. In this way, you enter the words related to each type of product or service so that when users search for the desired word, they will see the ad text related to the desired product and after clicking on it, they will enter the landing page specific to the word.
We should try to choose the most relevant words as much as possible with the ad text and landing page so that in addition to receiving a higher quality score, we can also see a reduction in costs.
Here, let me reveal one of the most influential secrets to success in Google advertising!
Creating a proper and logical connection between the keywords that the user searches for, the ad text they see, and the landing page they are directed to.
In the article Keyword research training, we have explained to you in detail how to find keywords. Rest assured that observing this simple, but significant point will work wonders in reducing your costs.
Why should we have a proper structure in Google Ads?
If you are looking for Google Ads to give your ad a good score, you need to create a logical connection between keywords, ad text, and your site.
Accordingly, we should try to use keywords in the ad text as much as possible. It is natural for the user to look for what they have searched for in the text of your ad. For example, if a user searches for the phrase “buy sports shoes” on Google, they would like to see in the text of your ad that you sell sports shoes.
Therefore, if there is no trace of your keywords in the ad text, both your chances of making a sale will decrease, and you will receive a lower score from Google. Because from Google's perspective, your keywords are not relevant to the ad text.
Proper keyword classification
One thing you should keep in mind is that your ad text is limited. That is, you can use a limited number of characters in your ad text.
Now, let's assume that you are targeting about 200 keywords. Can we put them all in one ad text? Not.
The solution is simple. Just categorize the keywords! Then create a separate campaign for each category. For example, a campaign for sports shoes and a campaign for medical shoes.
Then, in each campaign, create separate ad groups, for example, sports shoes, comfort, medical, etc.
As we said before, an ad group can have a separate ad text and landing page. So you can easily show a completely relevant ad to those who search for the phrase Sports shoes and send them exactly to the relevant page on your site.
The impact of keyword categories on Google Ads success
With proper keyword categories, your campaign will be better structured, your ad quality score will increase, and your costs will decrease. More importantly, the user will be more satisfied with your site and, as a result, your chances of sales will increase.
Keep in mind that the more targeted you can promote your site and direct the user to exactly what they want, the higher the efficiency of your ad will be.
So if you haven't categorized your words yet, it's time to work on making your Google Ads campaigns more successful. Look at your keyword list again. Try to classify the words logically and, if necessary, create a separate ad for each category.
According to Google Ads, 10 to 15 keywords are enough for each ad group, and if the number of words in an ad is more than this, it is better to classify the words and place them in new ad groups.
The importance of having the best structure in a Google Ads campaign
As we said in this article, the more you can create a more appropriate structure for your ads, the better the quality of your ad will be and the lower its costs. Also, by understanding the structure of ads in Google Ads, it will be easier for you to manage it. Therefore, it is necessary to plan before starting your ads.
Sometimes it is even better to make changes to the site and add new pages or categories to ultimately get the best results.
In general, working with the Google Ads system has its tricks, and if you go with the right strategies and create attractive Google Ads, you will be more likely to attract the target audience.
Release date : 25 February, 2025
