Is Google Ads the best advertising method?

Google Ads is the best advertising method in the world

All businesses are looking for the best and most targeted advertising methods, but is Google Ads the best advertising method in the world, and we want to investigate this issue.

To rank high in Google results, you have 2 solutions, each of which has its own advantages.

The first task is website SEO. Tasks such as link building, Buy bulk website traffic, content production, and observing important parameters for Google have a great impact on Google's position and help SEO grow over several months.

On the other hand, you can use Google Ads and get to the top positions with keywords in the shortest possible time.

Online business owners may have tried many advertising methods, but none have been as beneficial to them as Google advertising.

Now, in this article, we want to explain to you the reasons why Google advertising is important.

6 Reasons Why Google Ads Are Important

As you are familiar with how Google Ads works, it is a pay-per-click (PPC) advertising method.

In this way, for every click you receive, a fee is deducted from your account charge, and as long as you have a charge, you can be seen in search results by searching for selected keywords.

In the following, I would like to explain to you 6 different advantages that make Google Ads an ideal advertising method for businesses. Stay with me.

Google Ads results are completely tangible and measurable

One of the most important advantages that digital marketing has over traditional marketing platforms, such as television or even in-person marketing, is that it is easily measurable.

With Google Ads, you have the ability to see how many people click on your ads and enter your site at any given moment. The daily and monthly reports available to you also show you the dates and times when you had the most views.

The variety of these reports is very large. You can carefully examine all the details of your campaign and find out about the status of entry, display, cost, and many other indicators.

Even, thanks to the extraordinary features of Google Ads, you can measure the return on investment or ROI of your ads. This means that you can understand how much you have sold and made a profit for how much you spent.

It is safe to say that there is no report that you want, and Google Ads will disappoint you! These reports will help you a lot in analyzing the success rate and optimizing your ads.

Advertising on Google is completely targeted

With its extraordinary targeting features, the Google Ads service allows you to display your ad only to users who are exactly looking for your services. What could be better than this?

Whatever product or service you offer, whatever advertising method you use, how likely is it that you will find users who need your product at that exact moment and are willing to order it through that method?

But with Google Ads, the situation is different. You only pay for audiences who search for keywords related to your business. This means that your ad is displayed to the audience at the moment they are looking for your services.

As a result, by choosing target keywords, you will reach the target user and this means your chances of making more sales, which has never been possible in any other medium.

Keep in mind that the more specific your business is, the more important it is to accurately target your audience. In other words, for a truly specialized business, there is practically no other advertising method other than Google that can be imagined.

Your costs are completely optimized and targeted

In Google Ads, the cost is calculated only for each click on your ad text, and there is no cost to display the ad. As a result, you are sure that your ad is cost-effective. Because you will not pay anything for those who do not select your site.

Of course, you should be careful to select targeted keywords and manage your campaign budget so that all your advertising costs do not become a loss.

Google Ads increases your sales instantly!

One of the most important features of Google Ads is that your sales increase immediately after starting advertising. You charge your account, specify your campaign settings, and immediately after Google approves, your ad will start showing. From this moment on, you are present in your relevant searches, and you will have a chance to sell.

Google Ads is one of the most profitable advertising solutions, and you do not need to wait for it to get results. Even methods like banner advertising (which usually requires large budgets) do not have this quick return and are more suitable for branding your business.

Determine your advertising costs and budget

In Google Ads, you can specify a daily advertising budget limit. For example, you can determine that no more than $25 is spent per day.

You can also manually set the price of each word as you wish, and make sure that you pay a reasonable cost for each click.

These features help you manage your money in the best way and make sure that no cost is wasted. So it doesn't matter how much your budget is. Whether you have $50 or $500, you can advertise according to the same budget.

Of course, if you don't have time to set a price for each of your words, you can tell Google to do it for you automatically.

The discussion of costs in Google is very sensitive, and we recommend that if you are not proficient in Google Ads, you skip personal campaign management and leave your advertising to expert agencies.

If you are managing the campaign yourself, you should be fully familiar with how Google Ads works and the tricks and know the Methods of competing in Google Ads without increasing the budget.

Your competitors use Google Ads

To find out to what extent your competitors use the Google Ads service, simply search for a keyword related to your business on Google.

To better understand the issue, it is not bad to know that in a sector such as airline agencies, especially in the days before the holidays, more than 30 travel agencies may advertise on the keyword “online ticket purchase” at the same time. All these agencies are in a momentary competition with each other and have launched an all-out war to be higher in Google results. The reason for this is clear, because they know that their advertising costs will certainly return at a significant rate.

Thanks to the high return on Google Ads, every time you start your ad, you are one step behind your competitors who started earlier than you, and one step ahead of those who haven’t started yet!

You may be wondering now, what are your chances of getting results from these ads in this highly competitive market? I will tell you to please stop making excuses. I promise you that no matter what industry you are in, you will still benefit from this market to your fullest.