Google Ads Settings to Identify Target Audience

Target your audience more precisely with basic Google Ads settings

If you are familiar with the Google Ads system and have created your campaign for advertising on Google, it is time to get acquainted with its most important settings.

Target your audience more precisely with the help of the tips mentioned in this content and making basic settings for your Google Ads campaign.

By making basic Google Ads settings to identify your target audience, you can increase your ad targeting and optimize your advertising costs.

Google is trying its best to direct the advertiser to the target customer in the most targeted way possible. For this reason, it provides you with a variety of features so that you can manage your advertising in the most targeted way possible.

For example, you can apply display time and location, daily budget, and countless other settings to your campaigns so that you can control everything.

Advertising on the Internet has a good impact on the success of businesses, and we have explained this issue in detail in the article online advertising advantages.

Now we plan to increase the targeting and optimization of your advertising campaign by teaching you how to properly use Google Ads features.

Join KeyUpSeo as we explore the most important settings.

Adjust the time of day you show your ads

Traditional businesses have very specific business hours. They go on vacation or travel whenever they want and are not just at their place of business.

But what if you are active in the digital world and want to sell your products? Don’t you have the right to take a vacation? Of course, you do. With the same logic, Google Ads allows you to keep your ads active every day and at any hour you want and stop the ads whenever you want.

For example, you can tell Google to show your ads every day from 9 am to 12 pm, then stop the ads and activate them again from 3 pm to 10 pm. What’s more interesting is that you can even increase or decrease the intensity of the ads during certain hours of the day!

Or you can set the number of times your ads are shown between morning and noon to be twice as high as at night. Accordingly, Google focuses your daily budget on the morning to noon period. So you can apply any time restrictions you want to display your ad.

When is the best time to display your ad?

One of the questions that customers usually ask us is when is the best time to display your ad? We answer that whenever you are responsive and can support your customers' requests.

For example, you may have an online store. This store does not need much phone answering, because the user can buy from your site whenever they want. But you may have an educational consulting office and only want to respond to your customers during office hours. In this case, you can limit the display of your ad to office hours.

Setting the demographics of the advertising target audience

Google Ads can segment your site's entries based on gender and allow you to focus your spending on one of these categories. So, if your audience is only male or female, you can easily limit the display of your ad to them.

There is also the possibility to limit the age of your audience, and you can target different age ranges. Depending on the type of services and goods, you can determine what age range they are most likely to buy from you and set these settings for your campaign.

Of course, it should be noted that the gender and age of a significant portion of the inputs are not always identifiable to Google, and there may be errors among those that Google identifies. Therefore, this may not be 100% targeted. However, keep in mind that among all the advertising services in the world, Google's information is more comprehensive and reliable.

Set the geographical targeting of the ad

One of the great features of Google advertising is that it allows you to target wherever you want. That is, you can display your ad based on location and geographical targeting.

For example, you can tell Google to only show your ad within 2 km of your café or not to show ads at all in certain areas. How wonderful!

This way, you can determine your target audience based on the desired geographical location and target them.

Recommendation for SEO professionals: If you are looking for a way to increase your credibility with Google, buy real website traffic from the KeyUpSeo system will help you gain more power and credibility.

Target based on the user's device

Another great feature that Google provides us is that you can limit the display of your ad to the devices on which the user may search.

You can choose any of the 3 devices: mobile, tablet, and desktop, so that your ad is displayed only to users of those devices. Sometimes, setting this is very important.

Experience and statistics have shown us that mobile users are much more than users of the other two devices. You must be careful that your site is responsive and has a user interface suitable for all devices in order to have an acceptable conversion rate.

Remember that mobile users are very significant to Google because they usually make up the largest number of entries to your site. Therefore, be sure to make sure that your site displays correctly on mobile and tablet devices and is so-called Responsive.

Setting the browser language

You can set the display of ads based on the user's browser language (the language they write). For example, if you select Arabic, your ad will only be displayed to users whose browser language is Arabic.

Setting the daily budget of the Google Ads campaign

You can change the daily budget of your campaign at any time. Typically, we start with a low budget at the beginning of the launch (for example, with $10 per day).

Then, if the daily budget is sufficient, there will be no problem in continuing the advertisement. If the daily budget of your campaign is insufficient, the display of your ad will be limited. Of course, to remove this limitation, it is enough to increase the daily budget of the campaign.

Changing the campaign pricing strategy

Usually, at the beginning and to determine the price of keywords, we use the manual bidding strategy (Manual Bidding). By choosing this strategy, we can determine the price of each keyword ourselves. But Google Ads allows us to change the campaign pricing strategy at any time we want.

For example, we can decide the automatic strategy to Maximize Conversion. In this case, Google will change the price of our keywords in such a way that we get the highest conversion rate according to the budget we have set.

Where are the Google Ads campaign settings displayed?

So far, you have known that the system is relatively complex and has many details. For this reason, the probability of making mistakes and unintentionally making changes is high.

But Google Ads has provided us with the opportunity to compensate for our mistakes. Fortunately, any changes you make to your account are recorded in the Google Ads panel. So just enter the change history section to see every change exactly on the day and time it was made.

Of course, only some of the changes you have made can be undone and some of them cannot be reverted to their previous state.

So if you make a mistake somewhere in the changes (for example, you have increased the price of words too much), you can use the search history section to return the settings to the previous state.

To increase your awareness of the features of Google Ads, I recommend reading the article Image extensions in Google Ads.